Client / Beauty technology
THORY Technologies
The brief
Make a technical product range recognisable and easier to explore.
What DOGO did
Strategy, logo and identity, product renders, UX, UI and website implementation.
DOGO / Studio presentation
Brand, websites,content and GEO.
Edward Dobrogeanu leads the strategy, design and delivery, with selected independent specialists. We work on how your business is presented, used and found through search and AI.
R·B·L catalogue / AI-assisted reconstruction using original project pages
01 / How the studio works
One project lead.
Specialists for the scope.
Edward is your direct contact from the initial brief through delivery. The project brings together the people needed for the agreed work: positioning, identity, development, imagery or content. Based in Bologna, with remote collaboration in English.
Meet Edward and the studio ↗01
Explore the THORY Technologies project ↗
Client / Beauty centre · Carmagnola
Rebel
Explore the project imagery ↓
The brief
Bring treatments, campaigns and the physical centre into one recognisable brand.
What DOGO did
Brand identity, art direction, website journeys and printed campaign materials.
Client / Cocktail bar · Bologna
Jimmy
The brief
Let guests explore the drinks and feel the character of the bar before they arrive.
What DOGO did
Identity, bilingual website, interactive drink menu, search and filters, drink details and weekly offers.
Client / Watch atelier · Bologna
Tempus Fugit
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The brief
Connect the collection and specialist workshop services to a useful enquiry.
What DOGO did
Website, product catalogue, watch pages, contextual enquiries and local-search content.
Client / Professional beauty · Product catalogue
R·B·L Nails
The brief
Make a complex collection readable, desirable and ready for sales conversations.
What DOGO did
Art direction, copy and editorial design for a 92-page A4 catalogue.
Client / Jewellery & gold buying · Bologna
Diamante
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The brief
Give a trust-sensitive service a clear identity and a straightforward digital experience.
What DOGO did
Brand communication, service pages, enquiry journeys and quotation-interface design.
Strategy, brand & digital capabilities
Many disciplines. One connected direction.
Go from a strategic question to a working experience. Explore what we bring together.
Strategy & brand
A point of view. Made visible.
Find the position. Shape the identity. Make every touchpoint unmistakably yours.
- Positioning & offer strategy
- Naming & visual identity
- Art direction & brand systems
- Campaign concepts & applications
Digital experiences
From first impression to everyday use.
Websites, commerce and interfaces that connect what people see with what they can do.
- Websites & e-commerce
- Portals, web apps & dashboards
- API integrations & live data
- Automation & AI-assisted workflows
Content & motion
The product, in its best light.
A visual language with the range to work on a website, in a campaign and in a sales conversation.
- Photography & film
- Product visualisation & 3D
- Motion & interactive experiences
- Catalogues, decks & launch assets
GEO, AEO & SEO
Be found. Be understood. Be considered.
Make your business easier to discover in search and AI answers, with clear content, credible evidence and technical foundations adapted to each market.
- Search & AI visibility audit
- Content, entities & source credibility
- International SEO & localisation
- Visibility, citations & enquiry reporting
02 / From identity to applications
Images and information,
prepared for their use.
A catalogue needs a readable sequence. A product page needs clear differences. Campaigns need images and copy suited to their formats. We plan and produce these materials around the same brand and the people who use them.
03 / Information and guided enquiry
A portal for
professional training.
THORY Academy / Offer structure, practical guides and orientation towards an assisted enquiry.
04 / Search and AI visibility
GEO, AEO and SEO
for your target market.
We audit how your business is represented, build useful service and product content, and improve the technical structure behind it. Market research and an agreed baseline guide the work in each country and language.
Explore GEO, AEO & SEO ↗The technical toolkit
Creative on the surface.
Considered underneath.
Design, motion and implementation under one direction. We choose the stack around the experience and your team.
Web & interface
Astro
React
TypeScript
Tailwind CSSMarketing sites, interactive interfaces and reusable component systems.
Motion & browser craft
GSAP
WebGL
JavaScript
HTML
CSSMotion direction, real-time visuals and carefully built responsive experiences.
Delivery & infrastructure
Node.js
Cloudflare R2
GitHub
VercelBuild pipelines, media delivery, version-controlled source and deployment.
Selected technologies used in the DOGO codebase and delivery workflow, not a requirement for every project. CMS, APIs, databases, authentication and AI integrations are selected after technical discovery. Repository access, hosting ownership, licences and handover are agreed in the scope. Technology names do not imply partner status.
05 / Start with the brief
Tell us what
the project needs to do.
Share your business, target market, existing materials and timing. We can then discuss the scope, the people needed and a delivery plan.