Rebel
Brand identity · Website · Campaigns
Treatment journeys and campaign materials for a beauty centre in Carmagnola.
Brand & identity
Naming, logos, guidelines and applications.
We develop names, logos, colour palettes, typography and imagery, then apply them to the website, packaging and sales materials. The agreed files and usage guidelines are included in the handover.
Business context & priorities
The problem to solve.
An isolated logo cannot carry a growing business. Your site, presentations, campaigns and physical materials need a shared visual language.
Possible project scope
- Naming and identity direction, when included in scope
- Logo, typography, colour and visual system
- Art direction for imagery and campaigns
- Digital, editorial and physical applications
- Guidelines and production-ready handover
The proposal confirms the deliverables selected for your project.
Deliverables & handover
Useful beyond the presentation.
An approved identity system and the applications agreed in the proposal. We define concepts, revision rounds and licensing before production.
Start with your brief ↗ Jimmy / Applied identity
From the mark to the place.
The identity lives on signage, in print and across a three-shirt collection. Explore the wordmark variants and the venue’s actual transformation.
Explore the Jimmy case ↗JIMMY / The mark 01
One signature.
No substitute.
The lettering is a drawing: use the original vector with its descriptor. A similar typeface does not reproduce the mark.
Contrast & proportions 02
The same construction in white, gold and the illuminated study. The relationship between name and descriptor follows the master artwork.
REBEL / Brand book
A method becomes recognisable.
Rebel’s brand book connects the signature, typographic contrast and palette. These principles carry through to journeys, the website and studio materials.
Explore the Rebel case ↗Scope & collaboration
Can you work with our current logo?
Yes. We can extend an existing identity or redesign it. The starting audit determines what is useful to keep.
Do you include naming and trademark clearance?
Naming can be scoped separately. Legal trademark clearance is not included and needs a qualified specialist.
How does remote collaboration work?
We agree a written brief, a decision-maker, review milestones and overlap windows for calls. Feedback is consolidated so approvals and dependencies remain visible.