DOGO × JIMMY / BOLOGNA
A name you notice from the street. A world that continues at the bar, in print and on your phone.
Identity, signage, menus, loyalty cards, campaigns and apparel for the Cocktail Lab on Via Petroni.
01 / THE IDENTITY
First, the mark.
Then, its forms.
A solid serif wordmark and a simple descriptor. The mark keeps its proportions across black, white and gold, through to illuminated signage.
JIMMY / The mark 01
One signature.
No substitute.
The lettering is a drawing: use the original vector with its descriptor. A similar typeface does not reproduce the mark.
Contrast & proportions 02
The same construction in white, gold and the illuminated study. The relationship between name and descriptor follows the master artwork.
JIMMY / Colour 03
Black & gold.
The contrast.
The flat gold comes from the SVG variant. Sign lighting and physical surfaces create different reflections: a photograph is not a print specification.
Foundation & atmosphere 04
Legibility comes first.
Black and white support the mark. Blue and purple belong to the atmosphere of photography and campaigns: they frame the drink without replacing the signature.
JIMMY / Hierarchy 05
The message,
in three beats.
- WhenThe day sets the context.
- WhatName and photograph present the offer.
- How muchOffer and price complete the choice.
The series keeps its structure and photographic treatment. Content changes with the evening: recognition and information work together.
Original artwork 06
JIMMY / Applications 07
At the bar.
On a phone.
From a distance, a few large pieces of information. In hand, a sequence to read. On a phone, search and detail. The signature connects formats with different reading rhythms.
Explore the materials ↓Original layout / draft 08
Editorial spreads assembled from project files: original vector paths, the gold SVG variant, weekly campaign and menu layouts. No undocumented typefaces, minimum sizes or print specifications are introduced.
02 / VIA PETRONI, 32/C
The mark becomes
a meeting point.
From “Da Jimmy” to “Jimmy Cocktail Lab & Food”. The new name takes its place on the facade, with gold letters and bright backlit edges.
BeforeAfterArchive photographs of the previous and installed signs, taken at different times.
03 / INSIDE THE VENUE
Read at a glance.
Hold in your hand.
Wall posters give priority to the offer and its price. The folded menu brings a selection to the counter, with links to the full drinks list. The loyalty card stays in your pocket, ready for your next visit.
LOYALTY CARD
A reason
to return.
One stamp for every €5 spent. Collect ten for a complimentary drink and shot. A black and gold front and an illustrated reverse, with room for a full name and ten stamps.
04 / THE OFFERS, ONLINE
Every day,
a different invitation.
Monday Club, Erasmus Night, Vodka Night, Giovegin and Friday Combo. Photographs of pitchers and drinks connect the series; day, name and price define each message.
The photographic series
Original campaign artwork. Offers and prices refer to the materials shown.
INSTAGRAM / @JIMMY.BOLOGNA
From the artwork
to the public profile.
The offers carousel is published on Jimmy’s profile. This is the actual grid, with campaigns, products and life at the venue.
View the published carousel ↗
05 / WEARING THE IDENTITY
Take the night
with you.
Petroni Portal, The Last Round, Shake Blossom. Three illustrations sharing a signature: gold, violet and cream on black cotton.
06 / FROM THE BAR TO THE PHONE
Choose a drink.
Enjoy the night.
The drinks list becomes an experience to use at the table. Over 200 options to explore on a phone, with photographs, search and filters. The venue’s visual language continues in the interface, in Italian and English.
Explore Jimmy’s menu ↗
01 / EXPLORE
Your next drink, within thumb’s reach.
Photographic categories make browsing intuitive; search by name or ingredient takes you straight to a favourite. Guests can browse images or switch to a compact list.
02 / REFINE
Start with what you like.
Gin or rum, fresh or bitter, signature or pitcher: filters combine spirit, taste and format to narrow the choice without needing to know a cocktail’s name.
03 / CHOOSE
The details, before you order.
Each detail view brings the drink closer: photograph, price, ingredients and flavour profile. Stories, alternatives and pairings invite further discovery without leaving the menu.
SEARCH PERFORMANCE / VERIFIED RESULTS
Jimmy in search and AI answers.
The venue name, cocktail bar searches and nights out: the site appears in local searches and Google’s AI features, with Italian and English content.
+274.4%Google clicks · July → September 2026
- Previous period
- 39 clicks
- Measured period
- 146 clicks
1 Jul 2026 – 31 Jul 2026
1 Sept 2026 – 30 Sept 2026
- Clicks from Google Search
- 330
- Web search impressions
- 13,479
- Google AI impressions
- 1,270
20 Jul 2026 – 19 Oct 2026
20 Jul 2026 – 19 Oct 2026
20 Jul 2026 – 19 Oct 2026
Open the chart and compare the periods
Measured search results
21.10.2026Choose, compare, explore
Jimmy Cocktail Lab & Food
Explore the monthly history and compare measured periods. Every percentage starts with real counts.
Google clicks · July → September 2026
39 → 146MONTH BY MONTH
Google clicks
Web history available: 15 Jun 2026 – 19 Oct 2026. October ends on the 19th; it is not projected to month end.
Read the monthly values
| Month | Clicks | Web impressions | AI impressions |
|---|---|---|---|
| June 2026 | 12* | 276* | 0* |
| July 2026 | 39 | 2,160 | 168 |
| August 2026 | 64 | 3,335 | 328 |
| September 2026 | 146 | 4,991 | 437 |
| October 2026 | 106* | 4,095* | 412* |
* Partial period for the individual metric. — No observations available; it does not mean zero.
The searches the website appears for.
Selected queries · average positions in Google Search
20 Jul 2026 – 19 Oct 2026
| Original query | Average position | Impressions | Clicks |
|---|---|---|---|
| jimmy bolognaBusiness name included | 2.46 | 403 | 39 |
| da jimmy cocktail bar bolognaBusiness name included | 4.36 | 223 | 3 |
| serata erasmus bologna | 4.55 | 31 | 2 |