01 / The decisions
Carry the identity into the venue
The identity connects the illuminated sign, printed materials and digital interfaces. The physical venue remains the reference for the visual direction.
Hospitality · Brand & digital menu
Jimmy
The first round starts on the screen.
Jimmy / Website & photographic menu
Project brief & creative direction
Let visitors explore a large drinks selection on a phone without losing the atmosphere of the venue.
DOGO’s role & deliverables
- Brand identity, signage and printed materials
- Website and interactive menu in Italian and English
- Search, category and taste filters; photo and list views
- Quick drink details, dedicated pages and editorial links
- Weekly offers calendar and promotional communication
02 / The decisions
Bring the evening into view
The homepage introduces the atmosphere of the venue and clear routes into the menu, offers and table enquiries.
03 / The decisions
Make a broad menu easy to navigate
The public menu contained 200 proposals when reviewed on 19 September 2026. Search, categories, base and taste filters narrow the selection; guests can switch between photo and list views.
04 / The decisions
Explore without leaving the menu
A quick detail view brings together the drink image, price, ingredients and related options. A dedicated page offers a route into more detail.
05 / The decisions
Give every drink a destination
Dedicated drink pages combine representative imagery, ingredients, price and editorial links. The Italian and English versions connect back to the menu and table enquiries.
06 / The decisions
Give each visit a reason
A weekly calendar changes the displayed offer when a guest selects a date. The recurring Spritz Box remains alongside it, with a WhatsApp link to confirm availability with the venue.
Jimmy / Digital experience
From atmosphere to a choice.
Categories, photography and filters help people find and understand a drink. The menu brings the venue’s character into a usable interface.
A closer look at the work
One idea. Many expressions.
Reconstructions illustrate the creative work; people and settings do not document real sessions. Original photographs are identified individually.
Jimmy: delivered scope
The first round starts on the screen.
A connected identity, public website and interactive menu, documented here with live desktop captures from 19 September 2026. Jimmy provides an experience reference for ONE MENU; the full bespoke project and the product package have separately defined scopes.
Engagements & starting scopes ↗
Original Italian case study ↗