Launch or reposition your business
Your message, identity, website and launch materials need to work together.
Explore Brand & Digital Launch ↗DOGO / For startup teams
Brand, websites & custom systems for your next launch.
One creative and technical direction. A presence built around your product.
Bring your positioning, identity, website and sales materials into one coherent launch. Extend the work into commerce, portals and connected tools when your business needs them.
Independent studio in Bologna, Italy. English-language collaboration, led by Edward Dobrogeanu.
Brand & Digital Launch · from $25,000 USDPositioning, core identity, a marketing website and sales assets. A defined starting scope, with room for the next stage.
Choose the work your next milestone needs
Start with the commercial priority.
Upgrade an existing website
Your offer and brand already have a direction. The priority is a clearer journey and a stronger digital experience.
Explore the website engagement ↗Connect commerce or operations
The next step involves product data, transactions, integrations or tools used by customers and your team.
Explore custom systems ↗Brand, digital and systems work you can explore
The proof is in the decisions and the implementation.
Professional technology
THORY Technologies
A technical range, one brand and a clear buying journey.
Identity, product imagery, comparison pages and website implementation connect the product story to the next commercial conversation.
Jewellery and specialist retail
Diamante
Brand, service information and live-data interfaces.
Explore the original project film, then the case: visual direction, service pages, enquiry journeys and quotation-interface design.
Watch atelier
Tempus Fugit
Product discovery connected to a specialist enquiry.
The collection, watch details, concierge requests and workshop information form one navigable commercial experience.
Explore the original work and its documented scope. These Italian projects demonstrate craft and implementation across different sectors.
Launch engagements & starting budgets
A clear base scope. A tailored proposal before commitment.
Custom websites & digital experiences
Commercial Website
A distinctive website. Custom-designed, custom-coded and yours to manage.
A custom-designed, custom-coded website with art direction, a simple management portal and SEO, AEO & GEO foundations built into the architecture and code.
From $12,500 USD
For a business ready to bring its identity, offer and customer journeys together in a distinctive, manageable website.
Always custom UI and custom code, with a simple management portal included. Scope follows your project, not a fixed page or layout quota.
Included foundations & tailored scope
- Art direction & custom UI: an original visual and interaction system built around your existing brand, with layouts designed for your project rather than an off-the-shelf theme
- Custom code & technology: Astro is our preferred starting point; another stack is selected when the project's functionality, performance and maintainability requirements justify it
- Customer journeys & site architecture: pages, unique or dynamic layouts and reusable components follow the agreed business needs, content types and user journeys
- Simple management portal included: authenticated access to create, edit and publish the agreed texts, images and content types, with a straightforward handover
- Showcase catalogue when relevant: add and update product images, descriptions and catalogue entries through the included portal; discovery, filters and contextual enquiries are defined in the project scope
- Native SEO, AEO & GEO foundations: semantic HTML, pre-rendered or server-rendered public content, crawlable routes, metadata and canonical rules, generated sitemaps, internal links and appropriate structured data derived consistently from the content model
- Responsive development, agreed functionality and launch: browser, accessibility and performance checks, measurement setup, publication and operating instructions
Two consolidated review rounds per design stage, with stages and approval responsibilities defined in the proposal. The custom UI, custom implementation, native search foundations and simple management portal are part of the core engagement.
The schedule follows the agreed architecture, functionality, content readiness and integrations, rather than a standard page allowance.
Project agreement. There is no preset package cap on pages, unique layouts or dynamic layouts. The proposal defines the actual architecture, content types, functionality, integrations, delivery stages and price before work begins; flexibility is not unlimited production. A complete identity redesign and e-commerce checkout, payments or order management are separate engagements. Content production, additional markets and advanced integrations are selected and costed for the specific project. Hosting and third-party services are itemised separately. Native search foundations support discoverability but do not guarantee rankings, indexing or AI citations.
Positioning, identity & digital launch
Brand & Digital Launch
A recognisable brand. A distinctive website. One shared direction.
Positioning, a complete core identity, a custom-designed and custom-coded website, and the agreed materials for your commercial launch.
From $25,000 USD
For a business launching, repositioning or entering a new market, with identity and digital presence developed together.
Includes the custom UI, custom code, simple management portal and native search foundations of Commercial Website, connected to your positioning, identity and launch materials.
Base scope and delivery
- Positioning & messaging: audience, value proposition, offer structure and the messages that guide the launch
- Brand identity & art direction: an original visual system, logo, typography, colour and practical application guidelines
- Custom website: original UI and custom code, with journeys, pages and dynamic layouts defined around the agreed content and business needs
- Simple management portal included: authenticated access to create, edit and publish the agreed texts, images and showcase catalogue entries
- Native SEO, AEO & GEO foundations: semantic public content, crawlable routes, metadata, internal linking, sitemaps and appropriate structured data built into the architecture and code
- Launch materials: a selected set of campaign, presentation or sales applications, with formats, quantities and production responsibilities agreed for the project
- Delivery & handover: responsive implementation, agreed integrations, browser and accessibility checks, measurement setup, publication and operating instructions
Two consolidated review rounds per design stage. Creative directions, applications and approval responsibilities are agreed in the proposal.
Timing follows the identity work, website architecture, content readiness and production scope. Delivery milestones and availability are agreed in the proposal.
Scope extensions. The proposal defines the identity system, website architecture, content types, languages, launch applications, functionality, review stages and price before work begins. There is no preset page or layout quota. Existing assets are reviewed first; copywriting, photography, motion, original 3D, naming and packaging are selected and costed against the actual need. E-commerce checkout, payments, order management and complex operational integrations require a Custom Systems scope. Hosting and third-party services are itemised separately. Search foundations do not guarantee rankings, indexing or AI citations.
Brand strategy & creative direction
DOGO Direction
Clarify your value. Define your direction. See it take shape.
A bespoke Direction Book connecting research, strategy, messaging and a reasoned moodboard to one original creative concept, demonstrated across two agreed applications.
From $2,500 USD
For a business defining the strategic and visual direction of a launch, repositioning or priority offer.
Includes one fully developed creative direction, demonstrated across two agreed applications. Additional concepts and applications can be included in your project scope.
Inside your Direction Book
- Analysis & opportunities: review your offer, audience, current communication and relevant competitors, distinguishing observed evidence from hypotheses
- Positioning & messaging: a clear value proposition, differentiating message and a written business description with key messages
- Creative direction: a reasoned moodboard with colour, typography, imagery and composition, connected to the strategy
- Original visual proposal: one developed creative concept with original design and key copy, demonstrated across two agreed applications
- Action plan: prioritised interventions, the role of relevant channels, production needs and dependencies
- Your bespoke Direction Book as a designed PDF, plus exports of the visual proposal
- An initial briefing, a guided presentation of the book and one consolidated revision round
The first fit conversation is free. Direction is optional and the book can guide your own team or a chosen production partner. Completed direction work reused in a larger DOGO project is accounted for rather than charged twice.
The schedule is confirmed after agreeing the research depth and the two creative applications.
Scope & extensions. The base addresses one agreed commercial priority and one primary audience. A concept is a distinct creative direction; applications show how it works on selected touchpoints. Additional concepts or applications are scoped and priced before work begins. The included revision refines the agreed direction rather than introducing a new one. A complete identity system, production-ready executions and website development are separate engagements; customer interviews, legal advice and product–market-fit validation are not included.
Starting investments in USD, before applicable taxes and external costs. Your written proposal defines the actual scope, production, responsibilities and delivery milestones.
Wider launches & business transformations
Connect more of the business. Scope the work in phases.
A complete product world
Brand World & Market Launch
A recognisable identity, a compelling product story and a connected set of digital and commercial touchpoints.
Programme budgets from$35,000 USD
For a product company introducing a range, entering a market or replacing a fragmented brand presence.
Scope & working agreement
- Brand direction and identity across the agreed product range
- Product narrative, page architecture and a custom marketing experience
- An agreed visual-production and campaign-asset allocation
- Commercial presentations, editorial or packaging applications selected for the launch
Programme budgets start at $35,000 USD. We select the range, markets, production and applications in discovery; this is not an unlimited bundle or an automatic extension of every Brand & Digital Launch deliverable.
From product discovery to purchase
Brand & Commerce Transformation
A distinctive commerce experience connected to the data, content and processes that keep it operating.
Programme budgets from$40,000 USD
For a business that needs its brand, product catalogue and buying journey to work as one system.
Scope & working agreement
- Brand and buying-journey direction
- Custom storefront, with headless architecture when justified by requirements
- Product/content models, catalogue discovery and agreed commerce-engine connections
- Integration validation, transactional acceptance checks and an operating handover
Programme budgets start at $40,000 USD, subject to paid technical discovery. Markets, catalogue migration, payment/stock responsibilities, APIs and support are costed explicitly. Existing catalogue cases demonstrate the relevant experience work, not an unverified transactional backend.
An ecosystem, redesigned together
DOGO Transformation
A phased transformation spanning the brand, commercial experience and selected operational systems.
Programme budgets from$60,000 USD
For an established business changing its positioning, customer experience and the systems behind them.
Scope & working agreement
- Positioning, brand system and rollout priorities
- Website or commerce, portals and content architecture selected for the programme
- Agreed APIs, workflows, data interfaces and automation
- A staged launch plan, ownership map, acceptance criteria and handover
Programme budgets start at $60,000 USD. A paid discovery defines phases, specialist responsibilities and implementation estimates before commitment. This is not a fixed price for rebuilding an entire business or a promise of enterprise-scale support.
Continuing creative, digital & search partnerships
Keep the work moving with a defined monthly capacity.
SEO, AEO & GEO
Search & AI Visibility
Make your expertise easier to discover, understand and enquire about through a focused research and improvement cycle.
Monthly capacity from$3,000 USD / month
For a business with a usable website that needs an ongoing, market-specific search and content programme.
Scope & working agreement
- Up to 20 reserved hours per month, including research, coordination and review
- One priority market and language; a task mix agreed before each cycle
- Selected page improvements, original evidence, supporting content and technical search work
- A monthly source-attributed review of available search, AI and enquiry signals
From $3,000 USD/month. An initial audit/setup is scoped separately when needed. The monthly task mix is agreed before work; page counts and AI citations are not guaranteed. Extra languages, outreach production or a rebuild are additional scopes.
Your continuing creative and technical direction
Creative & Digital Partner
Turn the next commercial priority into a coordinated set of brand materials and digital improvements.
Monthly capacity from$5,000 USD / month
For a team with recurring launches, campaigns or website improvements that needs one consistent creative and digital partner.
Scope & working agreement
- Four reserved production days per month, including direction, coordination and agreed reviews
- One prioritised brief at a time, selected from a shared backlog
- An agreed mix of campaign assets, product pages, presentations or interface improvements
- A monthly planning conversation, visible work-in-progress and a delivery review
From $5,000 USD/month. Days, review limits, capacity scheduling and change/cancellation terms are agreed in the proposal. New full websites, original shoots, extensive 3D work and incident response are not unlimited inclusions.
Programme figures are indicative starting budgets, not fixed prices for every listed capability. Monthly figures reserve the stated capacity. All amounts are in USD, before applicable taxes, third-party services and separately approved production costs. Your proposal defines the actual scope and team.
Custom commerce, portals & connected systems
Build the experience around the way your business works.
For a business whose customer experience needs to connect with content, data and day-to-day operations.
Scoped after technical discovery
Discuss your system- Custom storefronts and headless commerce where the requirements justify it
- Product and content models, catalogues and customer journeys
- Portals, dashboards, APIs, automation and live-data interfaces
- Roles, data ownership, integrations, acceptance checks and operating responsibilities
Discovery resolves the uncertain parts before an implementation price is fixed. Critical integrations and transactional journeys are tested. Hosting, third-party services, support and incident response are specified separately.
Explore DOGO’s ecosystem approach ↗Brand, custom engineering & search foundations
Designed as parts of the same business.
Brand and product clarity
Positioning, visual identity and product communication share the same decisions, from a headline to a comparison page.
Custom implementation
UX, UI, code and content models are developed together. Architecture follows the experience and the operating needs of your business.
Search and AI discovery
Useful product information, accessible pages, internal links and appropriate structured data enter the brief from the start.
Launch foundations cover the agreed pages and templates. Continuing SEO, AEO and GEO adds market research, new content, evidence and iteration to an explicitly scoped programme.
Remote collaboration, reviews & handover
A direct relationship and a visible working process.
- 01
Fit and priorities
Share the product, market and next milestone. An initial conversation establishes the useful scope and the people who need to be involved.
- 02
A written working agreement
Deliverables, dependencies, review rounds, acceptance checks, source files and payment milestones are agreed before production.
- 03
Visible work and focused reviews
Edward leads the creative direction and remains your point of contact. Written updates and scheduled reviews keep decisions explicit across time zones.
- 04
Launch, handover and evolution
We check the agreed journeys and deliver the implementation, files and operating documentation. Ongoing work is scoped around the next priorities.
Scope, ownership & project questions
Do we need to purchase Direction before a launch?
The initial fit conversation is free. DOGO Direction combines strategy and creative direction in a bespoke Direction Book, with one developed concept across two agreed applications. It is useful when defining how to position and present a launch, repositioning or priority offer. A clear brief can move directly into a production proposal; Direction is optional. Any completed direction work reused in the launch is accounted for rather than charged twice.
Can our existing engineering team stay involved?
Yes. We agree who owns the marketing site, product interface, content system and integrations. Your engineers can retain product ownership while DOGO leads the brand and commercial experience or delivers specific implementation work.
Where do headless commerce and custom platforms fit?
They are a distinct technical engagement. We examine product data, content, transactions, integrations and operating responsibilities before choosing an architecture. Discovery and implementation are separately scoped; the technology follows the business requirements.
What does built-in GEO mean?
The SEO, AEO and GEO foundations are built into the architecture and code from the outset: public content rendered as semantic HTML, crawlable routes, content models, metadata and canonical rules, sitemaps, internal links and appropriate structured data consistent with the visible information. This is implementation, not a last-minute optimisation pass. A strategic content launch or ongoing search programme can expand the coverage. Code supports discovery and understanding; search and AI platforms determine indexing, rankings and citations, which cannot be guaranteed.
What do the portfolio examples demonstrate?
The projects show DOGO’s work across brand, content and implementation for Italian businesses. Their sectors and deliverables are identified in each case. They are not presented as funded US startup clients or as proof of fundraising or revenue outcomes.
Can we expand the project beyond the starting scope?
Yes. Additional markets, a larger website, product visualisation, motion, packaging, editorial systems or integrations can be combined in a tailored proposal. The scope and budget reflect the actual production and technical requirements.
How do we work together remotely?
We work from Bologna and collaborate in English. We agree a decision-maker, written progress updates, review milestones and practical overlap windows for calls. Project dates and specialist availability are confirmed in the proposal.
What happens after launch?
Creative and digital capacity, search and content programmes, and technical maintenance can be scoped separately. Each has a defined workload and owner. Operational support and incident-response expectations are agreed explicitly.
Plan your next commercial launch
Share the product, the market and the milestone. The first fit conversation is free.