GEO
Generative engine optimisation
Make your expertise and evidence clear enough to be understood and referenced in AI-generated answers.
Search and AI visibility / DOGO
GEO, AEO & SEO
Built around your market.
Build the content, technical foundations and evidence that help buyers find and evaluate your business through Google, ChatGPT and other AI search experiences.
A practical programme for businesses entering a market, improving an existing site or connecting visibility to qualified enquiries.
AEO
Answer engine optimisation
Answer the practical questions people ask while researching, comparing and choosing a provider.
SEO
Search engine optimisation
Give useful pages a sound technical foundation, a clear structure and connections across the website.
SEO, AEO & GEO delivery scope
From the first audit to the next improvement.
We connect research, content and implementation. The starting audit establishes what is missing, which work will be most useful and how progress will be reviewed.
Audit the market and the website
Review buyer questions, competitors, existing pages and technical access. Identify the gaps that matter for the offer and the market you want to enter.
Deliverable A baseline, a prioritised audit and a defined first scope.
Build the content architecture
Connect services, products, use cases, comparisons and questions. Give each useful topic a clear page and a relevant next step towards an enquiry.
Deliverable A page map, content briefs and an internal-linking plan.
Publish material worth citing
Turn your expertise into clear explanations, original examples, product information and documented evidence. Attribute claims, name accountable contributors and keep sources current.
Deliverable Reviewed pages, supporting assets and an editorial maintenance plan.
Make the business consistent
Align how your organisation, people, products and locations are described across the website and relevant profiles. Keep structured data consistent with what visitors can actually read.
Deliverable An entity and business-information review, with agreed implementation fixes.
Adapt to each target market
Research local demand and terminology, adapt the offer and enquiry journey, and connect equivalent language pages correctly. Specialist language review is agreed when needed.
Deliverable A market-specific content plan and a checked language-page structure.
Measure, then improve
Review search traffic, observed AI citations, referral visits and qualified enquiries as separate signals. Keep the query, platform, date and language with each observation.
Deliverable A measurement baseline, recurring review and the next prioritised actions.
Original search evidence
See the question.
Inspect the source.
These captures show our Italian projects appearing in Google AI answers. Each example keeps the original query, the cited website and the observation date visible.
Cartier watch repair in BolognaTempus Fugit · Google AI Overview · Business name not included
Open the original capture ↗ Original query
riparazione cartier bologna
The query names a service, a watch brand and a city. The captured AI Overview names Tempus Fugit and links its Cartier repair page as a source.
Visit the website cited ↗Movado watch repair in BolognaTempus Fugit · Google AI Mode · Business name not included
Open the original capture ↗ Original query
riparazione movado bologna
The captured AI Mode response includes Tempus Fugit among the options for a specific repair request and links the atelier’s website.
Visit the website cited ↗Zenith watch repair in BolognaTempus Fugit · Google AI Mode · Business name not included
Open the original capture ↗ Original query
riparazione zenith bologna
The captured AI Mode response includes the atelier for another brand-specific service question. The search does not name the business.
Visit the website cited ↗Laser hair removal in Carmagnola, RebelREBEL · Google AI Overview · Business name included
Open the original capture ↗ Original query
epilazione laser Carmagnola Rebel
This query includes the business name. The captured response identifies the centre, service and location, and uses the Rebel website as a source.
Visit the website cited ↗Website development in Bologna, DOGODOGO Studio · Google AI Overview · Business name included
Open the original capture ↗ Original query
realizzazione siti web Bologna DOGO
This query also includes the business name. The captured response references DOGO’s service page when describing its digital work.
Visit the website cited ↗Captured on 8 September 2026 in a signed-out session with an Italian-language interface. These are dated observations from Italian projects, not evidence of results in another market. Answers can vary by location, session and date; the captures document the citation observed and do not validate every statement in the generated answer.
Explore the Tempus Fugit project ↗International search strategy
A new market starts with local demand.
A translated website is a starting point. The questions, alternatives and evidence that matter to a buyer need to be understood in each target market.
We prioritise the countries, languages and offers with you. Research then shapes the content, the way it is connected and the path from discovery to a useful commercial conversation.
Tell us which market comes next ↗Market planning decisions
- Market and audience
- Who you want to reach, where they search and what they need to compare.
- Offer and evidence
- What you can substantiate through your expertise, products, projects and original material.
- Language and delivery
- Which pages need adaptation, who reviews them and how the site supports each version.
- Commercial measurement
- What qualifies as a useful enquiry and which signals can be measured reliably.
Search, AI references & enquiry reporting
Different signals. Different measures.
We report each signal with its source and context, so the next decision is based on what the data actually shows.
Search performance
Indexing, impressions, clicks and relevant landing pages, reviewed by market where data is available.
AI references
Platform citation reports where available, plus dated observations with the query, language and cited page recorded.
Commercial activity
Referral visits, enquiries and lead quality. Revenue is assessed only when reliable attribution and client data are available.
Search architecture & information design
Content and implementation, in working businesses.
Explore the service architecture of Tempus Fugit and the guided content of THORY Academy. These cases show how we organise information around decisions people need to make.
Tempus Fugit
Website · Watch catalogue · Search
The watch collection, atelier services and contextual enquiries in one website.
THORY Academy
Offer structure · Portal · Guided enquiry
Professional training information organised around practical questions and needs.
Search scope, markets & measurement
What is the difference between GEO, AEO and SEO?
GEO focuses on how a business can be understood and referenced in generative answers. AEO focuses on answering user questions. SEO provides the technical and content foundations for search. We treat them as connected work, with a scope based on your website and market.
Can you improve our existing website?
Yes. We start with its pages, technical access, available evidence and enquiry journey. The audit establishes which changes are useful and whether the current platform can support them.
How do you approach a new country or language?
We research the market, competitor coverage and terminology before choosing pages to create. We adapt the message and conversion path, check language versions, and agree any specialist language review in the proposal.
What do you measure?
We establish a baseline for organic visibility, visits, observed AI citations and qualified enquiries. Platform reports, analytics and dated query checks answer different questions; reporting keeps those signals separate.
Can you guarantee rankings or AI citations?
No. Search and AI platforms decide what they display. We commit to the agreed research, implementation, content and reporting, and document what is observed.
What do the Italian examples demonstrate?
They document specific Google AI answers observed for existing projects on 8 September 2026. An international campaign needs its own research, implementation and measurement; the Italian observations are not a forecast for another market.
Can we begin with a focused audit?
Yes. Share your website, target market, priority offer and current search data. We define a focused diagnostic scope and a practical implementation plan before committing to ongoing work.
Start with your website, target market and priority offer. We will define the questions to resolve and the first practical scope.
Plan the first audit ↗Explore project engagements and ongoing work ↗
The platform guidance behind our approach
Google Search Central
AI features and your website ↗Google’s existing SEO foundations apply to AI Overviews and AI Mode. There is no special AI markup requirement or guaranteed inclusion.
OpenAI
Overview of OpenAI crawlers ↗OAI-SearchBot controls search crawling. GPTBot training preferences are separate; allowing search access is not a promise of a citation.
Microsoft Bing
AI Performance in Bing Webmaster Tools ↗Bing reports citation activity across supported AI experiences. Those counts describe references to content, not a guaranteed position or a sale.
Google Search Central
Localised versions of your pages ↗Language and regional versions need a coherent relationship. We check their page mapping and reciprocal hreflang annotations.
Primary documentation reviewed on 17 September 2026.