Professional education · Portal & guided enquiry
Before choosing a course, find your starting point.
THORY Academy / Knowledge, connected
Project brief & creative direction
Help visitors identify a relevant direction even when they do not know the name of the course or service they need.
DOGO’s role & deliverables
- Offer structure and training portal
- Guided orientation
- Guides and glossary
- Search visibility measurement
Start with a real situation
Entries reflect training and operational questions from professional centres.
Guide the first conversation
Orientation starts from a concrete question and leads towards an assisted request.
SEARCH PERFORMANCE / VERIFIED RESULTS
Technical training earns a place in search.
Laser safety and specialist training: the website makes technical content accessible and records visibility in Google’s AI features. These results belong to the Academy website.
+54.1%Google clicks · May → September 2026
- Previous period
- 37 clicks
- Measured period
- 57 clicks
1 May 2026 – 31 May 2026
1 Sept 2026 – 30 Sept 2026
- Clicks from Google Search
- 272
- Web search impressions
- 8,174
- Google AI impressions
- 1,150
12 Apr 2026 – 19 Oct 2026
12 Apr 2026 – 19 Oct 2026
18 May 2026 – 19 Oct 2026
Open the chart and compare the periods
Measured search results
21.10.2026Choose, compare, explore
THORY Academy
Explore the monthly history and compare measured periods. Every percentage starts with real counts.
Google clicks · May → September 2026
37 → 57MONTH BY MONTH
Google clicks
Web history available: 12 Apr 2026 – 19 Oct 2026. October ends on the 19th; it is not projected to month end.
Read the monthly values
| Month | Clicks | Web impressions | AI impressions |
|---|---|---|---|
| April 2026 | 35* | 946* | — |
| May 2026 | 37 | 957 | 55* |
| June 2026 | 46 | 1,222 | 206 |
| July 2026 | 40 | 1,427 | 222 |
| August 2026 | 34 | 1,401 | 214 |
| September 2026 | 57 | 1,460 | 308 |
| October 2026 | 23* | 761* | 145* |
* Partial period for the individual metric. — No observations available; it does not mean zero.
The searches the website appears for.
Selected queries · average positions in Google Search
20 Jul 2026 – 19 Oct 2026
| Original query | Average position | Impressions | Clicks |
|---|---|---|---|
| zona laser controllata | 5.30 | 27 | 3 |
THORY Academy / Content
Materials for learning.
A coordinated visual language supports the portal’s editorial structure and makes the Academy world recognisable.
THORY Academy: delivered scope
Before choosing a course, find your starting point.
A training information portal and guided enquiry experience, documented in August 2026. It demonstrates information architecture; it is not presented as proof of a deployed self-service learning platform.
Engagements & starting scopes ↗
Original Italian case study ↗