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The sculptural Marbellas gold identity, animated in its original brand film

DOGO / Independent strategy, brand & digital studio

Your brand.
A world of its own.

Strategy, identity and custom websites.
One creative direction. Built around your next chapter.

Find your starting point Talk to Edward ↗
Marbellas ↗Identity / Motion / Brand world
Independent by design. Connected by direction.Bologna, Italy / Working internationally

The next useful step

What are you ready to build?

Start with a website, bring the whole brand together, or define the direction first.

Starting investments in USD, before applicable taxes and external costs. Your written proposal defines the actual scope, production, responsibilities and delivery milestones.

01 / Custom websites & digital experiences

Commercial Website

A distinctive website. Custom-designed, custom-coded and yours to manage.

From $12,500 USD

For a business ready to bring its identity, offer and customer journeys together in a distinctive, manageable website.

  • Art direction, custom UI and custom code
  • A simple portal for your agreed content and showcase catalogue
  • SEO, AEO & GEO foundations built into the architecture
Discuss your website

Always custom UI and custom code, with a simple management portal included. Scope follows your project, not a fixed page or layout quota.

Included work & project scope

A custom-designed, custom-coded website with art direction, a simple management portal and SEO, AEO & GEO foundations built into the architecture and code.

  • Art direction & custom UI: an original visual and interaction system built around your existing brand, with layouts designed for your project rather than an off-the-shelf theme
  • Custom code & technology: Astro is our preferred starting point; another stack is selected when the project's functionality, performance and maintainability requirements justify it
  • Customer journeys & site architecture: pages, unique or dynamic layouts and reusable components follow the agreed business needs, content types and user journeys
  • Simple management portal included: authenticated access to create, edit and publish the agreed texts, images and content types, with a straightforward handover
  • Showcase catalogue when relevant: add and update product images, descriptions and catalogue entries through the included portal; discovery, filters and contextual enquiries are defined in the project scope
  • Native SEO, AEO & GEO foundations: semantic HTML, pre-rendered or server-rendered public content, crawlable routes, metadata and canonical rules, generated sitemaps, internal links and appropriate structured data derived consistently from the content model
  • Responsive development, agreed functionality and launch: browser, accessibility and performance checks, measurement setup, publication and operating instructions
Content production — tailored to your starting point
We review what you already have before proposing new production. Existing assets can be reused or adapted; copywriting, original imagery, photography, film, motion and 3D are selected and priced against the actual need. The proposal makes supplied content, adaptations, new production and responsibilities explicit. Art direction is always included; a compulsory new-content bundle is not.
Strategic Search Launch — optional boost
Add a separately scoped launch programme for a local market, specialist niche or relevant query cluster: research, a blog or useful targeted sections, an agreed first collection of reviewed content, internal linking and management-ready publishing. We build useful coverage, not just an empty blog or repeated location pages. This extends the native SEO, AEO & GEO foundations; it does not replace them or guarantee search results. Scope and investment are agreed for the project; ongoing content and search work can follow separately.

Two consolidated review rounds per design stage, with stages and approval responsibilities defined in the proposal. The custom UI, custom implementation, native search foundations and simple management portal are part of the core engagement.

The schedule follows the agreed architecture, functionality, content readiness and integrations, rather than a standard page allowance.

There is no preset package cap on pages, unique layouts or dynamic layouts. The proposal defines the actual architecture, content types, functionality, integrations, delivery stages and price before work begins; flexibility is not unlimited production. A complete identity redesign and e-commerce checkout, payments or order management are separate engagements. Content production, additional markets and advanced integrations are selected and costed for the specific project. Hosting and third-party services are itemised separately. Native search foundations support discoverability but do not guarantee rankings, indexing or AI citations.

02 / Positioning, identity & digital launch

Brand & Digital Launch

A recognisable brand. A distinctive website. One shared direction.

From $25,000 USD

For a business launching, repositioning or entering a new market, with identity and digital presence developed together.

  • Positioning, messaging and a complete core identity
  • The custom website and management foundations above
  • A selected set of launch, campaign or sales materials
Explore the complete launch

Includes the custom UI, custom code, simple management portal and native search foundations of Commercial Website, connected to your positioning, identity and launch materials.

Included work & project scope

Positioning, a complete core identity, a custom-designed and custom-coded website, and the agreed materials for your commercial launch.

  • Positioning & messaging: audience, value proposition, offer structure and the messages that guide the launch
  • Brand identity & art direction: an original visual system, logo, typography, colour and practical application guidelines
  • Custom website: original UI and custom code, with journeys, pages and dynamic layouts defined around the agreed content and business needs
  • Simple management portal included: authenticated access to create, edit and publish the agreed texts, images and showcase catalogue entries
  • Native SEO, AEO & GEO foundations: semantic public content, crawlable routes, metadata, internal linking, sitemaps and appropriate structured data built into the architecture and code
  • Launch materials: a selected set of campaign, presentation or sales applications, with formats, quantities and production responsibilities agreed for the project
  • Delivery & handover: responsive implementation, agreed integrations, browser and accessibility checks, measurement setup, publication and operating instructions
Content production — tailored to your starting point
We review what you already have before proposing new production. Existing assets can be reused or adapted; copywriting, original imagery, photography, film, motion and 3D are selected and priced against the actual need. The proposal makes supplied content, adaptations, new production and responsibilities explicit. Art direction is always included; a compulsory new-content bundle is not.
Strategic Search Launch — optional boost
Add a separately scoped launch programme for a local market, specialist niche or relevant query cluster: research, a blog or useful targeted sections, an agreed first collection of reviewed content, internal linking and management-ready publishing. We build useful coverage, not just an empty blog or repeated location pages. This extends the native SEO, AEO & GEO foundations; it does not replace them or guarantee search results. Scope and investment are agreed for the project; ongoing content and search work can follow separately.

Two consolidated review rounds per design stage. Creative directions, applications and approval responsibilities are agreed in the proposal.

Timing follows the identity work, website architecture, content readiness and production scope. Delivery milestones and availability are agreed in the proposal.

The proposal defines the identity system, website architecture, content types, languages, launch applications, functionality, review stages and price before work begins. There is no preset page or layout quota. Existing assets are reviewed first; copywriting, photography, motion, original 3D, naming and packaging are selected and costed against the actual need. E-commerce checkout, payments, order management and complex operational integrations require a Custom Systems scope. Hosting and third-party services are itemised separately. Search foundations do not guarantee rankings, indexing or AI citations.

03 / Brand strategy & creative direction

DOGO Direction

Clarify your value. Define your direction. See it take shape.

From $2,500 USD

For a business defining the strategic and visual direction of a launch, repositioning or priority offer.

  • Research, positioning and a clear message hierarchy
  • A reasoned moodboard and an original creative proposal
  • A designed Direction Book with priorities and next steps
Discuss your direction

Includes one fully developed creative direction, demonstrated across two agreed applications. Additional concepts and applications can be included in your project scope.

Inside your Direction Book

A bespoke Direction Book connecting research, strategy, messaging and a reasoned moodboard to one original creative concept, demonstrated across two agreed applications.

  • Analysis & opportunities: review your offer, audience, current communication and relevant competitors, distinguishing observed evidence from hypotheses
  • Positioning & messaging: a clear value proposition, differentiating message and a written business description with key messages
  • Creative direction: a reasoned moodboard with colour, typography, imagery and composition, connected to the strategy
  • Original visual proposal: one developed creative concept with original design and key copy, demonstrated across two agreed applications
  • Action plan: prioritised interventions, the role of relevant channels, production needs and dependencies
  • Your bespoke Direction Book as a designed PDF, plus exports of the visual proposal
  • An initial briefing, a guided presentation of the book and one consolidated revision round

The first fit conversation is free. Direction is optional and the book can guide your own team or a chosen production partner. Completed direction work reused in a larger DOGO project is accounted for rather than charged twice.

The schedule is confirmed after agreeing the research depth and the two creative applications.

The base addresses one agreed commercial priority and one primary audience. A concept is a distinct creative direction; applications show how it works on selected touchpoints. Additional concepts or applications are scoped and priced before work begins. The included revision refines the agreed direction rather than introducing a new one. A complete identity system, production-ready executions and website development are separate engagements; customer interviews, legal advice and product–market-fit validation are not included.

04 / Commerce, portals & connected tools

Custom Systems

Built around the way your business works.

For a business whose customer experience needs to connect with content, data and day-to-day operations.

Scoped after technical discovery

Discuss your system ↗Explore the approach ↗

These cases show the implemented catalogue and interaction work. Transactional systems receive their own integration, testing and operating scope.

Architecture, implementation & operating scope
  • Custom storefronts and headless commerce where the requirements justify it
  • Product and content models, catalogues and customer journeys
  • Portals, dashboards, APIs, automation and live-data interfaces
  • Roles, data ownership, integrations, acceptance checks and operating responsibilities

Discovery resolves the uncertain parts before an implementation price is fixed. Critical integrations and transactional journeys are tested. Hosting, third-party services, support and incident response are specified separately.

After launch / Stay connected

Launch is a milestone.
Choose what comes next.

A focused next chapter, ongoing creative direction, search development or technical care. Start with the need; agree the work and capacity around it.

01 / A defined next chapter

Your first 90 days

Connect the launch to a clear next priority. Agree a finite programme of evidence review, selected improvements and the next commercial activation.

Fixed scope and fee agreed before starting

Plan the first 90 days ↗
  1. Days 01–30

    Establish the baseline

    Check agreed measurement, gather early feedback and choose the most useful next priorities.

  2. Days 31–60

    Make the next move

    Deliver the selected campaign, content or journey improvements within the agreed production scope.

  3. Days 61–90

    Review and decide

    Document the work and available signals. Hand over, scope a next project or discuss a continuing partnership.

Optional and quoted separately from the original launch. This is not three months of unlimited production, paid media or technical support. No automatic transition to a retainer; the next scope is agreed together.

02 / When the need is ongoing

Three different reasons to stay connected.

Choose a production partner, a search programme or technical care. These are separate scopes, not three names for the same subscription.

SEO, AEO & GEO

Search & AI Visibility

Make your expertise easier to discover, understand and enquire about through a focused research and improvement cycle.

From $3,000 USD / month

A possible work cycle

One priority service: research buyer questions, improve the page and supporting evidence, then review search and enquiry signals.

Fit, capacity & working agreement

For a business with a usable website that needs an ongoing, market-specific search and content programme.

  • Up to 20 reserved hours per month, including research, coordination and review
  • One priority market and language; a task mix agreed before each cycle
  • Selected page improvements, original evidence, supporting content and technical search work
  • A monthly source-attributed review of available search, AI and enquiry signals

Track available search visibility, relevant queries and measured enquiry actions. AI citations are observed signals, not guaranteed placements.

From $3,000 USD/month. An initial audit/setup is scoped separately when needed. The monthly task mix is agreed before work; page counts and AI citations are not guaranteed. Extra languages, outreach production or a rebuild are additional scopes.

Discuss the partnership ↗

Keep the essentials working

Platform Care

Maintain the agreed website or system, with clear responsibilities for monitoring, updates and support.

Scoped to your environment

The operating agreement

What is covered, who owns each dependency and how support requests are handled.

Coverage & responsibilities

For a live platform that needs dependable technical ownership, without a monthly creative or search programme.

  • Agree the supported systems, hosting responsibilities and third-party dependencies
  • Define checks, updates, backup and recovery arrangements appropriate to that environment
  • Set support channels, service windows and response targets in writing
  • Scope migrations, feature work and incident recovery separately when outside the agreement

Not 24/7 emergency cover or a promise of uninterrupted third-party services. Creative production, new features and search growth are separate scopes. Launch defect resolution follows the original project agreement.

Discuss platform care ↗

A clear working rhythm.

Agree priorities → reserve capacity → deliver and review. One shared backlog keeps requests visible; extra work needs a separate scope.

A clear agreement.

Capacity, review limits, start date, initial term, renewal or cancellation, unused capacity and handover are written into the proposal. Two programmes do not share the same hours unless explicitly agreed.

Monthly fees reserve the stated capacity; they do not guarantee sales, rankings or AI citations. Taxes, ad spend, external services and additional production are separate. Existing projects may need an initial audit or handover, quoted before work starts.

For a wider ambition

Room for a larger programme.

A product range, a new market or a connected business transformation. Define the work in phases.

Brand World & Market LaunchFrom $35,000 USD

A recognisable identity, a compelling product story and a connected set of digital and commercial touchpoints.

  • Brand direction and identity across the agreed product range
  • Product narrative, page architecture and a custom marketing experience
  • An agreed visual-production and campaign-asset allocation
  • Commercial presentations, editorial or packaging applications selected for the launch

Programme budgets start at $35,000 USD. We select the range, markets, production and applications in discovery; this is not an unlimited bundle or an automatic extension of every Brand & Digital Launch deliverable.

Discuss the programme ↗
Brand & Commerce TransformationFrom $40,000 USD

A distinctive commerce experience connected to the data, content and processes that keep it operating.

  • Brand and buying-journey direction
  • Custom storefront, with headless architecture when justified by requirements
  • Product/content models, catalogue discovery and agreed commerce-engine connections
  • Integration validation, transactional acceptance checks and an operating handover

Programme budgets start at $40,000 USD, subject to paid technical discovery. Markets, catalogue migration, payment/stock responsibilities, APIs and support are costed explicitly. Existing catalogue cases demonstrate the relevant experience work, not an unverified transactional backend.

Discuss the programme ↗
DOGO TransformationFrom $60,000 USD

A phased transformation spanning the brand, commercial experience and selected operational systems.

  • Positioning, brand system and rollout priorities
  • Website or commerce, portals and content architecture selected for the programme
  • Agreed APIs, workflows, data interfaces and automation
  • A staged launch plan, ownership map, acceptance criteria and handover

Programme budgets start at $60,000 USD. A paid discovery defines phases, specialist responsibilities and implementation estimates before commitment. This is not a fixed price for rebuilding an entire business or a promise of enterprise-scale support.

Discuss the programme ↗

A defined product need?

Explore DOGO ONE.

Digital menus, live quotation displays and focused product configurations, with their own setup and operating scope.

Discover ONE · Italian ↗

Before we begin

A few useful details.

A clear brief, a written scope and a direct working relationship.

How do we choose where to start?

Tell us about your business, audience, existing materials and next milestone. The first conversation is free. A clear brief can move directly into a proposal; Direction is useful when positioning and creative choices need more work.

What changes the investment?

The content and functionality to deliver: identity work, original production, languages, content types, integrations and launch applications. Page and layout counts follow the agreed architecture. Your proposal fixes the actual scope, responsibilities and price before production.

Can you work with our existing identity and content?

Yes. Commercial Website starts with your existing brand. We review what can be used or adapted before proposing new copy, photography, motion or 3D. A broader identity project can be commissioned on its own or included in Brand & Digital Launch.

What is included in native SEO, AEO and GEO?

The SEO, AEO and GEO foundations are built into the architecture and code from the outset: public content rendered as semantic HTML, crawlable routes, content models, metadata and canonical rules, sitemaps, internal links and appropriate structured data consistent with the visible information. This is implementation, not a last-minute optimisation pass. A strategic content launch or ongoing search programme can expand the coverage. Code supports discovery and understanding; search and AI platforms determine indexing, rankings and citations, which cannot be guaranteed.

Can we commission a single discipline?

Yes. Brand identity, content, campaigns, motion, 3D and search programmes are also available as focused projects. We define a useful brief and connect the work to the wider brand.

How does DOGO ONE fit?

ONE offers product configurations for defined business needs, including digital menus and live quotation displays. Studio engagements cover bespoke identity, websites and systems. Each has its own scope, setup and operating costs.

Your next step

Tell us what
you have in mind.

Your business, your audience, your next milestone.
The first conversation is free.

Start a conversation ↗