THORY Technologies / Case study

Identity, product imagery
and a working website.

Seven devices across five product lines. DOGO connects the brand, the renders and the digital experience.

THORY Technologies / Original project product visualisation

Editorial reconstruction of a THORY identity study, with the mark and pencil sketch — AI editorial reconstruction using project materials. The sketch, people and setting are illustrative.

01 / Brand identity

A shared identity
for five product lines.

Lumina, Aura, CryoShape, InfraPress and Tecar carry the same signature. Proportions, contrast and placement adapt it to different product surfaces and to the website.

DOGO: strategy, identity, art direction, renders, content, UX, UI and development. Device engineering belongs to THORY.

CryoShape X2 / Render and detail

Device, surfaces
and applicator.

The device, its controls and the applicator each need a different distance. The visual story moves from the whole object to the surfaces that define it.

CryoShape X2 original product render, with white housing, screen and applicators — 01 / The complete objectOriginal THORY project render.

Editorial reconstruction of the CryoShape render review, showing a neutral clay view beside the finished visual — **02 / From volume to surface**
Clay and finished views make the role of light, white housing and dark trim easy to compare.
AI editorial reconstruction using original project materials. People, software views and setting are illustrative; this is not a documentary photograph.

Original THORY close-up visualisation of the CryoShape applicator — **03 / Applicator close-up**
The applicator becomes the subject. The same product language continues at a closer scale.
Original project product visualisation.

Aura Q2 / Product and handpiece

The complete device.
The handpiece close-up.

The full silhouette introduces Aura. A dedicated handpiece image then changes the scale, giving a specific part of the product room to be understood.

Aura Q2 original THORY product scene — Aura Q2 / Original project product visualisation.

Aura Q2 handpiece macro from the original THORY product imagery — The macro / Original project imageryA dedicated handpiece image.

Editorial reconstruction of an Aura handpiece macro being reviewed on a monitor — AI editorial reconstruction using original project materials. People, software views and setting are illustrative; this is not a documentary photograph.

The device view establishes context. The macro isolates finish, shape and the relationship between the handpiece and its holder. Each image has a different job in the product page.

InfraPress X2 & Tecar / Product imagery

Two devices.
Two compositions.

Dedicated compositions, details and page narratives. A consistent signature without making every product look the same.

Pressure + infrared

InfraPress X2

A low viewpoint, the luminous signature and warm-to-cool reflections give the compact control unit a presence of its own.

Radiofrequency / CET + RET

Tecar 448Revolution

Controls, housing and accessories shape another composition. The family identity stays consistent as the product story changes.

Original THORY project renders and editorial product imagery. The visuals illustrate the communication work, not documentary installations or clinical outcomes.

Lumina / Product comparison