One studio.
One character.
Project brief & creative direction
For Rebel, we designed the logo, brand book, imagery, website and print materials. The website presents nine treatment journeys; campaigns, banners, cards and apparel use the same identity.
Identity / Art direction / Content / Digital / Print
Identity
The brand book.
The principles.
Spontaneous lettering meets precise hierarchies. Porcelain gives images room; plum adds depth. Pink, violet and cyan bring the mark to life. The brand book connects these choices.
#27142FContrast
makes the difference.
The lettering stays itself. Change the background and its presence changes. Explore the two foundation colours and the pink accent.
The colour thread: pink → violet → cyan.
Photographic
direction.
The photographic direction defines subjects, lighting, framing and post-production. The edit combines portraits, skin details and hands at work, with usage guidelines in the brand book.
Journeys & content
Nine journeys.
Nine carousels.
Distinct covers, one family. The series alternates skin, gestures, ingredients and editorial messages, moving from initial curiosity to a clearer understanding of each journey.
Inside the nine journeys.
9 × 8 / 72 ORIGINAL SLIDES01Skin Reset
8 slides +
02Barrier
8 slides +
03Balance
8 slides +
04Glow
8 slides +
05White
8 slides +
06Structure
8 slides +
07Longevity
8 slides +
08Forma
8 slides +
09Libertà
8 slides +
Rebel’s website
Nine journeys.
One website.
An entrance with feeling.
The film sets the tone. Navigation leads straight to the method, journeys, technologies and booking. Atmosphere and orientation share the opening screen.
Explore the live page ↗
From a need to a journey.
Nine options organised into face, body and laser. Recognisable covers, descriptions, durations and starting prices support comparison before exploring the detail.
Explore the live page ↗
A treatment list people can use.
Search filters treatments, journeys and promotions. Categories, variants and durations make the offer readable, with contact close to the decision.
Explore the live page ↗The film, scene by scene.10 scenes ＋
SEARCH PERFORMANCE / VERIFIED RESULTS
More clicks from Google. Measured progress.
From 14 clicks in March to 75 in September 2026, comparing two complete months. The site appears for beauty services and searches around Carmagnola.
+435.7%Google clicks · March → September 2026
- Previous period
- 14 clicks
- Measured period
- 75 clicks
1 Mar 2026 – 31 Mar 2026
1 Sept 2026 – 30 Sept 2026
- Clicks from Google Search
- 188
- Web search impressions
- 6,952
- Google AI impressions
- 326
20 Jul 2026 – 19 Oct 2026
20 Jul 2026 – 19 Oct 2026
20 Jul 2026 – 19 Oct 2026
Open the chart and compare the periods
Measured search results
21.10.2026Choose, compare, explore
Rebel
Explore the monthly history and compare measured periods. Every percentage starts with real counts.
Google clicks · March → September 2026
14 → 75MONTH BY MONTH
Google clicks
Web history available: 10 Feb 2026 – 19 Oct 2026. October ends on the 19th; it is not projected to month end.
Read the monthly values
| Month | Clicks | Web impressions | AI impressions |
|---|---|---|---|
| February 2026 | 16* | 236* | — |
| March 2026 | 14 | 466 | — |
| April 2026 | 27 | 556 | — |
| May 2026 | 29 | 1,322 | 30* |
| June 2026 | 57 | 2,156 | 66 |
| July 2026 | 46 | 2,307 | 73 |
| August 2026 | 63 | 2,439 | 120 |
| September 2026 | 75 | 2,148 | 100 |
| October 2026 | 35* | 1,468* | 77* |
* Partial period for the individual metric. — No observations available; it does not mean zero.
The searches the website appears for.
Selected queries · average positions in Google Search
20 Jul 2026 – 19 Oct 2026
| Original query | Average position | Impressions | Clicks |
|---|---|---|---|
| estetista carmagnola | 9.96 | 690 | 3 |
| centro estetico carmagnola | 10.00 | 435 | 2 |
Two banners.
One identity.
The laser banner puts a specific offer first. The brand banner brings together the studio’s services. Two distinct messages, connected through photography, colour and hierarchy.
View the two original artworks
Archive campaign materials. Visible offers document the graphic design and do not constitute a current price list.
Cards, fans
and bags.
An invitation opens a conversation. A fan accompanies an event. A shopper takes the signature beyond the studio. Three different objects, the same energy.
Materials from the Rebel project archive.
Apparel
Be Cool.
Be Rebel.
The signature on the chest, the prismatic gesture on the back. Colour becomes material on ivory cotton, with a different presence on each side.
