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The original Rebel project film used in the Italian presentation

Beauty · Brand, web & campaigns

Rebel

A distinctive identity. A clearer way to choose.

Explore the project ↓Create with DOGO

Rebel / Identity in every dimension

Project brief & creative direction

Make a broad treatment portfolio feel personal and navigable, while keeping the brand consistent across the centre, its site and its campaigns.

DOGO’s role & deliverables

  • Brand identity and art direction
  • Website and treatment journeys
  • Campaign and promotional materials
  • Editorial and event applications
Rebel / A visual signature
Rebel / Project material

01 / The decisions

A visual signature

Expressive lettering, purple and a prismatic mark create continuity across formats.

Rebel / From screen to the physical centre
Rebel / Project material

02 / The decisions

From screen to the physical centre

Print and event materials apply the same identity in a different context.

Rebel / Journeys before technical lists
Rebel / Website capture, September 2026

03 / The decisions

Journeys before technical lists

Treatments are organised around goals, with pricing and a relevant next step.

Rebel / Campaign materials

The format is part of the idea.

Fans, bags, flyers and roll-ups carry the same identity through different reading distances and uses.

Editorial reconstruction: Rebel / Campaign materials
AI-generated editorial reconstruction using project materials. People, session and setting are illustrative, not documentary photography.

A closer look at the work

One idea. Many expressions.

Shopper / proportions and identity application
Shopper / proportions and identity applicationAI editorial reconstruction using project materials.
Installed roll-up / actual project photograph
Installed roll-up / actual project photographOriginal project photograph.
Signage and storefront / actual Rebel location
Signage and storefront / actual Rebel locationOriginal project photograph.

Reconstructions illustrate the creative work; people and settings do not document real sessions. Original photographs are identified individually.

Rebel: delivered scope

A distinctive identity. A clearer way to choose.

An identity and a set of working digital and physical applications. The images document design and delivery, not an unmeasured sales uplift.

Plan your project ↗Explore the service

Engagements & starting scopes ↗

Original Italian case study ↗