Launch planning
A startup website brief that makes decisions easier.
Define the buyer, the promise, the proof and the next action before a startup website project begins. A practical brief from DOGO Studio.
Read the guide ↗DOGO / Field notes
Better questions.
Better starting points.
Before commissioning a brand or website, make the decisions that shape the work. Practical guidance from the studio, grounded in the projects we can show.
Scope & investment
What are you actually buying in a launch website?
Understand DOGO’s custom website scope: art direction, custom code, an included management portal, native SEO/AEO/GEO foundations and project-specific content production.
Read the guide ↗
The right first move
Positioning, brand or website: what should you fix first?
Choose a focused starting point for a startup launch or repositioning. Separate a message problem from an identity problem or a website journey problem.
Read the guide ↗