01 / The decisions
Explain the product families
Consistent spreads organise product characteristics and supplied usage information.
Professional beauty · 92-page product catalogue
R·B·L Nails
Ninety-two pages. A collection with a clear story.
R·B·L / Editorial, down to the detail
Project brief & creative direction
Give the brand, technical differences and colour selection their own space without breaking the flow of the catalogue.
DOGO’s role & deliverables
- Visual direction
- Copy and information hierarchy
- Editorial design
- 92-page A4 catalogue
02 / The decisions
Introduce the brand
The opening establishes the collection’s visual language.
The complete 92-page catalogue
Open the book. Follow the whole story.
The original Italian catalogue, from cover to colour atlas. Turn the pages on desktop or use the reader for a closer look on your phone.
Edizione integrale · 92 pagine · sequenza originale del PDF.
R·B·L / Editorial direction
A range needs a sequence.
Product pages, material imagery and the colour atlas build a reading journey. Each page has a role in the whole.
A closer look at the work
One idea. Many expressions.
Reconstructions illustrate the creative work; people and settings do not document real sessions. Original photographs are identified individually.
R·B·L Nails: delivered scope
Ninety-two pages. A collection with a clear story.
A complete 92-page catalogue. The project shows how a complex product range can be organised and presented across a long-form commercial document.
Engagements & starting scopes ↗
Original Italian case study ↗