Professional beauty · Website & catalogue
One colour system. In print and online.
R·B·L / Editorial, down to the detail
Project brief & creative direction
Connect the brand, technical product information and colour selection across a website and a complete printed catalogue, keeping names and references consistent.
DOGO’s role & deliverables
- Website and colour-atlas architecture
- Shareable family, undertone and finish filters
- Comparison of up to four shades
- Connected product and collection pages
- Art direction, copy and editorial design
- Complete 92-page product catalogue
One collection.
More ways in.
Explore rbl-nails.it The website connects colours, collections and products. Visitors can start with a shade, filter by its properties, or follow a product family. Names and reference codes stay consistent with the printed catalogue.
Find a shade.
Filter by colour family, undertone and finish. The selection stays in the URL, ready to reopen or share.
Compare four shades.
The comparison bar keeps up to four colours together, with each swatch, name and code visible.
From colour
to product detail.
Product pages bring the image, name, reference and brand-supplied characteristics into the same reading path. Base Fiber connects the digital record with the original catalogue spread shown below.
Explore Base Fiber
Explain the product families
Consistent spreads organise product characteristics and supplied usage information.
Introduce the brand
The opening establishes the collection’s visual language.
The complete 92-page catalogue
Open the book. Follow the whole story.
The original Italian catalogue, from cover to colour atlas. Turn the pages on desktop or use the reader for a closer look on your phone.
Edizione integrale · 92 pagine · sequenza originale del PDF.
R·B·L / Editorial direction
One collection. Two formats.
Product pages, material imagery and the colour atlas build a reading journey. Each page has a role in the whole.
A closer look at the work
Project materials and interfaces.
R·B·L Nails: delivered scope
One colour system. In print and online.
A connected website and 92-page catalogue: visitors can filter and compare shades online, explore related collections and products, and find the same names and references in print.
Engagements & starting scopes ↗
Original Italian case study ↗