Jewellery · Brand, web & live-data interface
Jewellery, gold valuations and workshop services.
Diamante / Jewellery, identity & systems
Project brief & creative direction
Give a trust-sensitive service a coherent identity and make changing information readable.
DOGO’s role & deliverables
- Brand and communication
- Service pages and enquiry journeys
- Quotation interface and control logic
- Digital and physical touchpoints
One connected identity
Visual direction links the site to the real business.
Make rules and data explicit
The quotation demo exposes sources, update status and configurable margins.
SEARCH PERFORMANCE / VERIFIED RESULTS
“Gold buyer Bologna”.
The service and the city in one search. The site appears for “compro oro bologna”: a specific commercial query without the jeweller’s name.
+328.6%Google clicks · August → September 2026
- Previous period
- 28 clicks
- Measured period
- 120 clicks
1 Aug 2026 – 31 Aug 2026
1 Sept 2026 – 30 Sept 2026
- Clicks from Google Search
- 215
- Web search impressions
- 13,104
- Google AI impressions
- 479
26 Jul 2026 – 19 Oct 2026
26 Jul 2026 – 19 Oct 2026
26 Jul 2026 – 19 Oct 2026
Open the chart and compare the periods
Measured search results
21.10.2026Choose, compare, explore
Diamante Bologna
Explore the monthly history and compare measured periods. Every percentage starts with real counts.
Google clicks · August → September 2026
28 → 120MONTH BY MONTH
Google clicks
Web history available: 26 Jul 2026 – 19 Oct 2026. October ends on the 19th; it is not projected to month end.
Read the monthly values
| Month | Clicks | Web impressions | AI impressions |
|---|---|---|---|
| July 2026 | 2* | 40* | 0* |
| August 2026 | 28 | 2,277 | 70 |
| September 2026 | 120 | 6,264 | 202 |
| October 2026 | 65* | 4,523* | 207* |
* Partial period for the individual metric. — No observations available; it does not mean zero.
The searches the website appears for.
Selected queries · average positions in Google Search
26 Jul 2026 – 19 Oct 2026
| Original query | Average position | Impressions | Clicks |
|---|---|---|---|
| compro oro bologna | 4.68 | 1,056 | 11 |
| compro diamanti bologna | 7.12 | 88 | 1 |
ONE GOLD / Demonstration interface
Margins and values by carat.
The ONE GOLD demo makes controls and calculated values visible. This interface demonstration is separate from the jeweller’s operational data.
Diamante: delivered scope
Jewellery, gold valuations and workshop services.
A coordinated brand and digital service experience. The ONE GOLD demonstration is a separate environment; using it does not change the store’s system.
Engagements & starting scopes ↗
Original Italian case study ↗