01 / The decisions
One collection, distinct products
A shared visual system connects the range while product names, colour and proportions help each reference stand on its own.
Skincare / Brand identity & product design
Marbellas.
Identity, packaging, product visualisations and campaigns for an eleven-product skincare collection.
Project brief & creative direction
Make eleven skincare references feel part of the same brand while giving each product a distinct name, hierarchy and visual presence.
DOGO’s role & deliverables
- Visual identity and collection art direction
- Labels, cartons and packaging applications
- Product renders and campaign imagery
- Editorial dossier and launch materials
02 / The decisions
Design around the object
Front panels establish the product identity; the wider packaging system organises supporting information around the actual format.
03 / The decisions
Carry the identity into the campaign
Product imagery, lighting and composition extend the packaging language into individual launch assets.
Packaging / Two formats
The Thalia’s Ritual artwork.
Choose a format, then inspect the complete artwork or an individual panel. The original typography and illustrations stay intact.
The whole layout, with its panel boundaries and reading hierarchy.
Original flat packaging artwork. Select a detail to inspect the layout.
Open original artwork ↗From product packaging
to the campaign.
Select a product to compare its packaging with the four original campaign compositions.
The complete collection.
The shared signature, gold accents and product silhouettes establish a world that can hold the whole range.
The same direction develops across three more compositions. Open any visual to inspect it.
Bottle, carton and campaign.
The bottle and carton share a name, an illustration and a visual hierarchy. The campaign gives these codes a larger stage.
The same direction develops across three more compositions. Open any visual to inspect it.
Gold across packaging and imagery.
The jar, its label and the campaign share a recognisable gold signature. Composition and atmosphere change across the four visuals.
The same direction develops across three more compositions. Open any visual to inspect it.
The Active Light Cream sequence.
A different format and product name keep their own hierarchy. The campaign develops this part of the collection through a dedicated sequence.
The same direction develops across three more compositions. Open any visual to inspect it.
Marbellas / Packaging
Graphics meet the format.
Name, product family, illustration and information occupy different panels. The hierarchy needs to remain readable when the packaging takes shape.
A closer look at the work
One idea. Many expressions.
Reconstructions illustrate the creative work; people and settings do not document real sessions. Original photographs are identified individually.
Marbellas: delivered scope
Eleven products. One recognisable collection.
A coordinated collection of identity, packaging, product imagery, editorial and campaign materials. The original Italian case study documents the wider range and its applications.
Engagements & starting scopes ↗
Original Italian case study ↗