{ "schemaVersion": 1, "datasetVersion": "2026-10-21", "title": "DOGO — selected measured Google Search and generative AI results", "compiledBy": { "name": "DOGO", "url": "https://www.dogostudio.it/" }, "capturedOn": "2026-10-21", "sourcePlatform": "Google Search Console", "reportDateTimezone": "America/Los_Angeles, as recorded for ordinary GSC reports in the existing export evidence; raw date strings are retained without conversion.", "scope": "Five published client projects. Selected query records and monthly native-export aggregates. No cross-project totals.", "metricDefinitions": { "webClicks": "Google Search Console Web clicks, exact count sum; not visitors, enquiries or sales.", "webImpressions": "Google Search Console Web impressions, exact count sum.", "googleAiImpressions": "Impressions in Google generative-AI search features (AI Overviews and AI Mode). Already included in Web impressions; never add to Web. This is not a measure of ChatGPT or Perplexity visibility.", "partialMonth": "Overall flag is true if either Web or AI lacks a complete calendar month. Use coverage.web.partialMonth for a Web chart and coverage.googleAi.partialMonth for an AI chart; AI absence does not make a full Web month partial.", "null": "No dated native observations in the selected span. It is not zero.", "percentChange": "100 * (after - before) / before; null unless both requested metric windows have every daily row and the baseline is positive.", "percentChangePerObservedDay": "100 * ((after / afterObservedDays) / (before / beforeObservedDays) - 1); a rate comparison, not a forecast or extrapolated monthly count." }, "limitations": [ "The selected 16-month GSC window contains only the available history. Every actual coverage start and end is retained.", "AI data describe the Google generative-AI search report and must not be interpreted as visibility across all AI platforms.", "The CSV may encode a UI unavailable value as zero. Exported zeros are preserved and no attempt is made to infer missing UI availability semantics.", "October is observed through 19 October 2026 only. No projection to month end is included.", "Comparisons are observed changes and do not establish causation by DOGO or remove seasonality, brand demand, launch effects, or search-market changes.", "No Web or AI counts are added across projects; Tempus uses only its domain property and is never added to the overlapping URL property.", "Native comparison periods contain 91 and 92 days. Exact 92/92-day alternatives are provided separately and are clearly labelled derived comparisons." ], "documentation": [ { "name": "Google Search Console: Web performance", "url": "https://support.google.com/webmasters/answer/7576553?hl=en" }, { "name": "Google Search Console: generative AI performance", "url": "https://support.google.com/webmasters/answer/16984139?hl=en" } ], "projects": [ { "name": "Tempus Fugit", "property": "sc-domain:tempusfugit-bologna.com", "sourceIds": { "web": "tempus-domain/performance-16m.zip", "googleAi": "tempus-domain/ai-16m.zip", "native3MonthComparison": "tempus-domain/performance-compare3m.zip" }, "availableHistory": { "web": { "start": "2026-02-04", "end": "2026-10-19", "observedDays": 258, "expectedDays": 258, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-05-18", "end": "2026-10-19", "observedDays": 155, "expectedDays": 155, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "historyTotals": { "webClicks": 3386, "webImpressions": 72923, "googleAiImpressions": 2543 }, "monthly": [ { "month": "2026-02", "calendarDays": 28, "webClicks": 426, "webImpressions": 4065, "googleAiImpressions": null, "partialMonth": true, "coverage": { "web": { "start": "2026-02-04", "end": "2026-02-28", "observedDays": 25, "expectedDays": 28, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true }, "googleAi": { "start": null, "end": null, "observedDays": 0, "expectedDays": 28, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } }, { "month": "2026-03", "calendarDays": 31, "webClicks": 313, "webImpressions": 5338, "googleAiImpressions": null, "partialMonth": true, "coverage": { "web": { "start": "2026-03-01", "end": "2026-03-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": null, "end": null, "observedDays": 0, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } }, { "month": "2026-04", "calendarDays": 30, "webClicks": 255, "webImpressions": 5715, "googleAiImpressions": null, "partialMonth": true, "coverage": { "web": { "start": "2026-04-01", "end": "2026-04-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": null, "end": null, "observedDays": 0, "expectedDays": 30, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } }, { "month": "2026-05", "calendarDays": 31, "webClicks": 298, "webImpressions": 7296, "googleAiImpressions": 196, "partialMonth": true, "coverage": { "web": { "start": "2026-05-01", "end": "2026-05-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-05-18", "end": "2026-05-31", "observedDays": 14, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } }, { "month": "2026-06", "calendarDays": 30, "webClicks": 438, "webImpressions": 10988, "googleAiImpressions": 303, "partialMonth": false, "coverage": { "web": { "start": "2026-06-01", "end": "2026-06-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-06-01", "end": "2026-06-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-07", "calendarDays": 31, "webClicks": 499, "webImpressions": 11942, "googleAiImpressions": 488, "partialMonth": false, "coverage": { "web": { "start": "2026-07-01", "end": "2026-07-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-07-01", "end": "2026-07-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-08", "calendarDays": 31, "webClicks": 317, "webImpressions": 9339, "googleAiImpressions": 385, "partialMonth": false, "coverage": { "web": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-09", "calendarDays": 30, "webClicks": 476, "webImpressions": 11580, "googleAiImpressions": 654, "partialMonth": false, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-10", "calendarDays": 31, "webClicks": 364, "webImpressions": 6660, "googleAiImpressions": 517, "partialMonth": true, "coverage": { "web": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true }, "googleAi": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } } ], "comparisons": [ { "id": "native-3-calendar-months", "before": { "start": "2026-04-20", "end": "2026-07-19", "calendarDays": 91, "coverage": { "web": { "start": "2026-04-20", "end": "2026-07-19", "observedDays": 91, "expectedDays": 91, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-05-18", "end": "2026-07-19", "observedDays": 63, "expectedDays": 91, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 27777, "clicks": 1103 }, "googleAi": { "impressions": 772 } }, "after": { "start": "2026-07-20", "end": "2026-10-19", "calendarDays": 92, "coverage": { "web": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 32209, "clicks": 1374 }, "googleAi": { "impressions": 1771 } }, "equalCalendarDayCount": false, "webClicks": { "before": 1103, "after": 1374, "absoluteChange": 271, "percentChange": 24.56935630099728, "percentChangePerObservedDay": 23.21534155859515, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 27777, "after": 32209, "absoluteChange": 4432, "percentChange": 15.955646758109227, "percentChangePerObservedDay": 14.695259293347164, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 772, "after": 1771, "absoluteChange": 999, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "note": "Native GSC last-three-months versus previous-three-months windows. These span 91 and 92 days; use exact dates and label the comparison to the previous three calendar months. Daily-normalised change is provided separately." }, { "id": "equal-92-days", "before": { "start": "2026-04-19", "end": "2026-07-19", "calendarDays": 92, "coverage": { "web": { "start": "2026-04-19", "end": "2026-07-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-05-18", "end": "2026-07-19", "observedDays": 63, "expectedDays": 92, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 27945, "clicks": 1108 }, "googleAi": { "impressions": 772 } }, "after": { "start": "2026-07-20", "end": "2026-10-19", "calendarDays": 92, "coverage": { "web": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 32209, "clicks": 1374 }, "googleAi": { "impressions": 1771 } }, "equalCalendarDayCount": true, "webClicks": { "before": 1108, "after": 1374, "absoluteChange": 266, "percentChange": 24.0072202166065, "percentChangePerObservedDay": 24.007220216606505, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 27945, "after": 32209, "absoluteChange": 4264, "percentChange": 15.258543567722311, "percentChangePerObservedDay": 15.258543567722317, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 772, "after": 1771, "absoluteChange": 999, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "note": "Strict adjacent periods of 92 days, derived from the full-history daily CSV; this is an alternative analysis and differs by one baseline day from the native GSC three-month comparison." }, { "id": "latest-full-month-vs-previous", "before": { "start": "2026-08-01", "end": "2026-08-31", "calendarDays": 31, "coverage": { "web": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 9339, "clicks": 317 }, "googleAi": { "impressions": 385 } }, "after": { "start": "2026-09-01", "end": "2026-09-30", "calendarDays": 30, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 11580, "clicks": 476 }, "googleAi": { "impressions": 654 } }, "equalCalendarDayCount": false, "webClicks": { "before": 317, "after": 476, "absoluteChange": 159, "percentChange": 50.1577287066246, "percentChangePerObservedDay": 55.162986330178754, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 9339, "after": 11580, "absoluteChange": 2241, "percentChange": 23.996145197558626, "percentChangePerObservedDay": 28.129350037477252, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 385, "after": 654, "absoluteChange": 269, "percentChange": 69.87012987012987, "percentChangePerObservedDay": 75.53246753246754, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "note": "Adjacent complete calendar months, August versus September 2026 (31 versus 30 days). Counts are not extrapolated; the separate per-day percentage adjusts for month length." }, { "id": "latest-matched-month-to-date", "before": { "start": "2026-09-01", "end": "2026-09-19", "calendarDays": 19, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 7291, "clicks": 260 }, "googleAi": { "impressions": 354 } }, "after": { "start": "2026-10-01", "end": "2026-10-19", "calendarDays": 19, "coverage": { "web": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 6660, "clicks": 364 }, "googleAi": { "impressions": 517 } }, "equalCalendarDayCount": true, "webClicks": { "before": 260, "after": 364, "absoluteChange": 104, "percentChange": 40, "percentChangePerObservedDay": 40.000000000000014, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 7291, "after": 6660, "absoluteChange": -631, "percentChange": -8.65450555479358, "percentChangePerObservedDay": -8.654505554793579, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 354, "after": 517, "absoluteChange": 163, "percentChange": 46.045197740113, "percentChangePerObservedDay": 46.045197740113, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "note": "Matched first 19 calendar days of September and October. Useful only when explicitly labelled 1–19 October versus 1–19 September; this is not a complete-month comparison." }, { "id": "first-to-latest-full-month", "before": { "start": "2026-03-01", "end": "2026-03-31", "calendarDays": 31, "coverage": { "web": { "start": "2026-03-01", "end": "2026-03-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": null, "end": null, "observedDays": 0, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 5338, "clicks": 313 }, "googleAi": { "impressions": null } }, "after": { "start": "2026-09-01", "end": "2026-09-30", "calendarDays": 30, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 11580, "clicks": 476 }, "googleAi": { "impressions": 654 } }, "equalCalendarDayCount": false, "webClicks": { "before": 313, "after": 476, "absoluteChange": 163, "percentChange": 52.07667731629393, "percentChangePerObservedDay": 57.14589989350372, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 5338, "after": 11580, "absoluteChange": 6242, "percentChange": 116.9351817159985, "percentChangePerObservedDay": 124.16635443986515, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": null, "after": 654, "absoluteChange": null, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "note": "First fully observed Web calendar month versus latest fully observed Web calendar month. Always show both month names and absolute values; do not imply that this is a controlled causal effect." } ], "recommendedComparisonId": "native-3-calendar-months", "featuredComparisonId": "first-to-latest-full-month", "featuredComparisonPolicy": "first-and-latest-complete-web-calendar-months", "id": "tempus", "domain": "tempusfugit-bologna.com", "caseStudy": { "it": "https://www.dogostudio.it/case-studies/tempus-fugit-bologna/", "en": "https://www.dogostudio.it/en/work/tempus-fugit-bologna/" }, "recentPeriod": { "start": "2026-07-20", "end": "2026-10-19", "webClicks": 1374, "webImpressions": 32209, "googleAiImpressions": 1771, "aiIncludedInWebImpressions": true, "aiDerivation": "Native AI report for the stated recent period." }, "selectedWebQueries": [ { "query": "orologiaio bologna centro", "start": "2026-07-20", "end": "2026-10-19", "averagePosition": 2, "impressions": 91, "clicks": 6, "branded": false }, { "query": "orologeria bologna", "start": "2026-07-20", "end": "2026-10-19", "averagePosition": 3.17, "impressions": 375, "clicks": 20, "branded": false }, { "query": "orologiaio bologna", "start": "2026-07-20", "end": "2026-10-19", "averagePosition": 3.93, "impressions": 671, "clicks": 18, "branded": false }, { "query": "riparazione orologi bologna", "start": "2026-07-20", "end": "2026-10-19", "averagePosition": 5.1, "impressions": 435, "clicks": 4, "branded": false } ], "nativeSources": [ { "report": "ai_16m", "archive": "tempus-domain/ai-16m.zip", "sha256": "c0cb7ffe913ee7826ca6b9abaf19994aa7e10f3bd208eb57c99ffba980b08736", "start": "2026-05-18", "end": "2026-10-19", "clicks": null, "impressions": 2543 }, { "report": "ai_3m", "archive": "tempus-domain/ai-3m.zip", "sha256": "f91f68588cd0853d9009a61179bc9b4d2209055df8dad98f270c27fe9734cd13", "start": "2026-07-20", "end": "2026-10-19", "clicks": null, "impressions": 1771 }, { "report": "web_16m", "archive": "tempus-domain/performance-16m.zip", "sha256": "6e4c801782e37f126c7c7e9a5c2e60c4018e5a84279aefcf0a86d394e0c4134c", "start": "2026-02-04", "end": "2026-10-19", "clicks": 3386, "impressions": 72923 }, { "report": "web_3m", "archive": "tempus-domain/performance-3m.zip", "sha256": "381127f33e8a3dbb9aab23803addde781d0687a75fcbcd879e04c4cf3708dfd2", "start": "2026-07-20", "end": "2026-10-19", "clicks": 1374, "impressions": 32209 } ] }, { "name": "Diamante Bologna", "property": "https://www.diamante-bologna.it/", "sourceIds": { "web": "diamante/performance-16m.zip", "googleAi": "diamante/ai-3m.zip", "native3MonthComparison": "diamante/performance-compare-3m.zip" }, "availableHistory": { "web": { "start": "2026-07-26", "end": "2026-10-19", "observedDays": 86, "expectedDays": 86, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-07-26", "end": "2026-10-19", "observedDays": 86, "expectedDays": 86, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "historyTotals": { "webClicks": 215, "webImpressions": 13104, "googleAiImpressions": 479 }, "monthly": [ { "month": "2026-07", "calendarDays": 31, "webClicks": 2, "webImpressions": 40, "googleAiImpressions": 0, "partialMonth": true, "coverage": { "web": { "start": "2026-07-26", "end": "2026-07-31", "observedDays": 6, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true }, "googleAi": { "start": "2026-07-26", "end": "2026-07-31", "observedDays": 6, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } }, { "month": "2026-08", "calendarDays": 31, "webClicks": 28, "webImpressions": 2277, "googleAiImpressions": 70, "partialMonth": false, "coverage": { "web": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-09", "calendarDays": 30, "webClicks": 120, "webImpressions": 6264, "googleAiImpressions": 202, "partialMonth": false, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-10", "calendarDays": 31, "webClicks": 65, "webImpressions": 4523, "googleAiImpressions": 207, "partialMonth": true, "coverage": { "web": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true }, "googleAi": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } } ], "comparisons": [ { "id": "native-3-calendar-months", "before": { "start": "2026-04-20", "end": "2026-07-19", "calendarDays": 91, "coverage": { "web": { "start": null, "end": null, "observedDays": 0, "expectedDays": 91, "completeWindow": false, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": null, "end": null, "observedDays": 0, "expectedDays": 91, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": null, "clicks": null }, "googleAi": { "impressions": null } }, "after": { "start": "2026-07-20", "end": "2026-10-19", "calendarDays": 92, "coverage": { "web": { "start": "2026-07-26", "end": "2026-10-19", "observedDays": 86, "expectedDays": 92, "completeWindow": false, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-07-26", "end": "2026-10-19", "observedDays": 86, "expectedDays": 92, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 13104, "clicks": 215 }, "googleAi": { "impressions": 479 } }, "equalCalendarDayCount": false, "webClicks": { "before": null, "after": 215, "absoluteChange": null, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "webImpressions": { "before": null, "after": 13104, "absoluteChange": null, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "googleAiImpressions": { "before": null, "after": 479, "absoluteChange": null, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "note": "Native GSC last-three-months versus previous-three-months windows. These span 91 and 92 days; use exact dates and label the comparison to the previous three calendar months. Daily-normalised change is provided separately." }, { "id": "equal-92-days", "before": { "start": "2026-04-19", "end": "2026-07-19", "calendarDays": 92, "coverage": { "web": { "start": null, "end": null, "observedDays": 0, "expectedDays": 92, "completeWindow": false, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": null, "end": null, "observedDays": 0, "expectedDays": 92, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": null, "clicks": null }, "googleAi": { "impressions": null } }, "after": { "start": "2026-07-20", "end": "2026-10-19", "calendarDays": 92, "coverage": { "web": { "start": "2026-07-26", "end": "2026-10-19", "observedDays": 86, "expectedDays": 92, "completeWindow": false, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-07-26", "end": "2026-10-19", "observedDays": 86, "expectedDays": 92, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 13104, "clicks": 215 }, "googleAi": { "impressions": 479 } }, "equalCalendarDayCount": true, "webClicks": { "before": null, "after": 215, "absoluteChange": null, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "webImpressions": { "before": null, "after": 13104, "absoluteChange": null, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "googleAiImpressions": { "before": null, "after": 479, "absoluteChange": null, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "note": "Strict adjacent periods of 92 days, derived from the full-history daily CSV; this is an alternative analysis and differs by one baseline day from the native GSC three-month comparison." }, { "id": "latest-full-month-vs-previous", "before": { "start": "2026-08-01", "end": "2026-08-31", "calendarDays": 31, "coverage": { "web": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 2277, "clicks": 28 }, "googleAi": { "impressions": 70 } }, "after": { "start": "2026-09-01", "end": "2026-09-30", "calendarDays": 30, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 6264, "clicks": 120 }, "googleAi": { "impressions": 202 } }, "equalCalendarDayCount": false, "webClicks": { "before": 28, "after": 120, "absoluteChange": 92, "percentChange": 328.57142857142856, "percentChangePerObservedDay": 342.8571428571429, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 2277, "after": 6264, "absoluteChange": 3987, "percentChange": 175.098814229249, "percentChangePerObservedDay": 184.2687747035573, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 70, "after": 202, "absoluteChange": 132, "percentChange": 188.57142857142858, "percentChangePerObservedDay": 198.19047619047615, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "note": "Adjacent complete calendar months, August versus September 2026 (31 versus 30 days). Counts are not extrapolated; the separate per-day percentage adjusts for month length." }, { "id": "latest-matched-month-to-date", "before": { "start": "2026-09-01", "end": "2026-09-19", "calendarDays": 19, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 3857, "clicks": 83 }, "googleAi": { "impressions": 121 } }, "after": { "start": "2026-10-01", "end": "2026-10-19", "calendarDays": 19, "coverage": { "web": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 4523, "clicks": 65 }, "googleAi": { "impressions": 207 } }, "equalCalendarDayCount": true, "webClicks": { "before": 83, "after": 65, "absoluteChange": -18, "percentChange": -21.686746987951807, "percentChangePerObservedDay": -21.6867469879518, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 3857, "after": 4523, "absoluteChange": 666, "percentChange": 17.267306196525798, "percentChangePerObservedDay": 17.267306196525787, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 121, "after": 207, "absoluteChange": 86, "percentChange": 71.07438016528926, "percentChangePerObservedDay": 71.07438016528927, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "note": "Matched first 19 calendar days of September and October. Useful only when explicitly labelled 1–19 October versus 1–19 September; this is not a complete-month comparison." }, { "id": "first-to-latest-full-month", "before": { "start": "2026-08-01", "end": "2026-08-31", "calendarDays": 31, "coverage": { "web": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 2277, "clicks": 28 }, "googleAi": { "impressions": 70 } }, "after": { "start": "2026-09-01", "end": "2026-09-30", "calendarDays": 30, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 6264, "clicks": 120 }, "googleAi": { "impressions": 202 } }, "equalCalendarDayCount": false, "webClicks": { "before": 28, "after": 120, "absoluteChange": 92, "percentChange": 328.57142857142856, "percentChangePerObservedDay": 342.8571428571429, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 2277, "after": 6264, "absoluteChange": 3987, "percentChange": 175.098814229249, "percentChangePerObservedDay": 184.2687747035573, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 70, "after": 202, "absoluteChange": 132, "percentChange": 188.57142857142858, "percentChangePerObservedDay": 198.19047619047615, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "note": "First fully observed Web calendar month versus latest fully observed Web calendar month. Always show both month names and absolute values; do not imply that this is a controlled causal effect." } ], "recommendedComparisonId": "latest-full-month-vs-previous", "featuredComparisonId": "first-to-latest-full-month", "featuredComparisonPolicy": "first-and-latest-complete-web-calendar-months", "id": "diamante", "domain": "diamante-bologna.it", "caseStudy": { "it": "https://www.dogostudio.it/case-studies/diamante/", "en": "https://www.dogostudio.it/en/work/diamante/" }, "recentPeriod": { "start": "2026-07-26", "end": "2026-10-19", "webClicks": 215, "webImpressions": 13104, "googleAiImpressions": 479, "aiIncludedInWebImpressions": true, "aiDerivation": "Native AI report for the stated recent period." }, "selectedWebQueries": [ { "query": "compro oro bologna", "start": "2026-07-26", "end": "2026-10-19", "averagePosition": 4.68, "impressions": 1056, "clicks": 11, "branded": false }, { "query": "compro diamanti bologna", "start": "2026-07-26", "end": "2026-10-19", "averagePosition": 7.12, "impressions": 88, "clicks": 1, "branded": false } ], "nativeSources": [ { "report": "ai_3m", "archive": "diamante/ai-3m.zip", "sha256": "cc2e0629184868b58bb093997774410809c59bd073957e93f5f9700fd35c6e3d", "start": "2026-07-26", "end": "2026-10-19", "clicks": null, "impressions": 479 }, { "report": "web_16m", "archive": "diamante/performance-16m.zip", "sha256": "bb6c8f233b5c07ad50d543c0c1441a1e9b022e8ec9744fc0208af6733bd531cf", "start": "2026-07-26", "end": "2026-10-19", "clicks": 215, "impressions": 13104 }, { "report": "web_3m", "archive": "diamante/performance-3m.zip", "sha256": "57a57fedc3b4533faad35e3e07858940947d5d531fbe657cee0ede0101f8cc5b", "start": "2026-07-26", "end": "2026-10-19", "clicks": 215, "impressions": 13104 } ] }, { "name": "Jimmy Cocktail Lab & Food", "property": "https://www.jimmybologna.it/", "sourceIds": { "web": "jimmy/performance-16m.zip", "googleAi": "jimmy/ai-16m.zip", "native3MonthComparison": "jimmy/performance-compare-3m.zip" }, "availableHistory": { "web": { "start": "2026-06-15", "end": "2026-10-19", "observedDays": 127, "expectedDays": 127, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-06-15", "end": "2026-10-19", "observedDays": 127, "expectedDays": 127, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "historyTotals": { "webClicks": 367, "webImpressions": 14857, "googleAiImpressions": 1345 }, "monthly": [ { "month": "2026-06", "calendarDays": 30, "webClicks": 12, "webImpressions": 276, "googleAiImpressions": 0, "partialMonth": true, "coverage": { "web": { "start": "2026-06-15", "end": "2026-06-30", "observedDays": 16, "expectedDays": 30, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true }, "googleAi": { "start": "2026-06-15", "end": "2026-06-30", "observedDays": 16, "expectedDays": 30, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } }, { "month": "2026-07", "calendarDays": 31, "webClicks": 39, "webImpressions": 2160, "googleAiImpressions": 168, "partialMonth": false, "coverage": { "web": { "start": "2026-07-01", "end": "2026-07-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-07-01", "end": "2026-07-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-08", "calendarDays": 31, "webClicks": 64, "webImpressions": 3335, "googleAiImpressions": 328, "partialMonth": false, "coverage": { "web": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-09", "calendarDays": 30, "webClicks": 146, "webImpressions": 4991, "googleAiImpressions": 437, "partialMonth": false, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-10", "calendarDays": 31, "webClicks": 106, "webImpressions": 4095, "googleAiImpressions": 412, "partialMonth": true, "coverage": { "web": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true }, "googleAi": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } } ], "comparisons": [ { "id": "native-3-calendar-months", "before": { "start": "2026-04-20", "end": "2026-07-19", "calendarDays": 91, "coverage": { "web": { "start": "2026-06-15", "end": "2026-07-19", "observedDays": 35, "expectedDays": 91, "completeWindow": false, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-06-15", "end": "2026-07-19", "observedDays": 35, "expectedDays": 91, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 1378, "clicks": 37 }, "googleAi": { "impressions": 75 } }, "after": { "start": "2026-07-20", "end": "2026-10-19", "calendarDays": 92, "coverage": { "web": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 13479, "clicks": 330 }, "googleAi": { "impressions": 1270 } }, "equalCalendarDayCount": false, "webClicks": { "before": 37, "after": 330, "absoluteChange": 293, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "webImpressions": { "before": 1378, "after": 13479, "absoluteChange": 12101, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "googleAiImpressions": { "before": 75, "after": 1270, "absoluteChange": 1195, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "note": "Native GSC last-three-months versus previous-three-months windows. These span 91 and 92 days; use exact dates and label the comparison to the previous three calendar months. Daily-normalised change is provided separately." }, { "id": "equal-92-days", "before": { "start": "2026-04-19", "end": "2026-07-19", "calendarDays": 92, "coverage": { "web": { "start": "2026-06-15", "end": "2026-07-19", "observedDays": 35, "expectedDays": 92, "completeWindow": false, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-06-15", "end": "2026-07-19", "observedDays": 35, "expectedDays": 92, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 1378, "clicks": 37 }, "googleAi": { "impressions": 75 } }, "after": { "start": "2026-07-20", "end": "2026-10-19", "calendarDays": 92, "coverage": { "web": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 13479, "clicks": 330 }, "googleAi": { "impressions": 1270 } }, "equalCalendarDayCount": true, "webClicks": { "before": 37, "after": 330, "absoluteChange": 293, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "webImpressions": { "before": 1378, "after": 13479, "absoluteChange": 12101, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "googleAiImpressions": { "before": 75, "after": 1270, "absoluteChange": 1195, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "note": "Strict adjacent periods of 92 days, derived from the full-history daily CSV; this is an alternative analysis and differs by one baseline day from the native GSC three-month comparison." }, { "id": "latest-full-month-vs-previous", "before": { "start": "2026-08-01", "end": "2026-08-31", "calendarDays": 31, "coverage": { "web": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 3335, "clicks": 64 }, "googleAi": { "impressions": 328 } }, "after": { "start": "2026-09-01", "end": "2026-09-30", "calendarDays": 30, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 4991, "clicks": 146 }, "googleAi": { "impressions": 437 } }, "equalCalendarDayCount": false, "webClicks": { "before": 64, "after": 146, "absoluteChange": 82, "percentChange": 128.125, "percentChangePerObservedDay": 135.72916666666663, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 3335, "after": 4991, "absoluteChange": 1656, "percentChange": 49.6551724137931, "percentChangePerObservedDay": 54.64367816091955, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 328, "after": 437, "absoluteChange": 109, "percentChange": 33.23170731707317, "percentChangePerObservedDay": 37.672764227642276, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "note": "Adjacent complete calendar months, August versus September 2026 (31 versus 30 days). Counts are not extrapolated; the separate per-day percentage adjusts for month length." }, { "id": "latest-matched-month-to-date", "before": { "start": "2026-09-01", "end": "2026-09-19", "calendarDays": 19, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 3048, "clicks": 85 }, "googleAi": { "impressions": 258 } }, "after": { "start": "2026-10-01", "end": "2026-10-19", "calendarDays": 19, "coverage": { "web": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 4095, "clicks": 106 }, "googleAi": { "impressions": 412 } }, "equalCalendarDayCount": true, "webClicks": { "before": 85, "after": 106, "absoluteChange": 21, "percentChange": 24.705882352941178, "percentChangePerObservedDay": 24.705882352941156, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 3048, "after": 4095, "absoluteChange": 1047, "percentChange": 34.3503937007874, "percentChangePerObservedDay": 34.350393700787386, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 258, "after": 412, "absoluteChange": 154, "percentChange": 59.689922480620154, "percentChangePerObservedDay": 59.68992248062017, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "note": "Matched first 19 calendar days of September and October. Useful only when explicitly labelled 1–19 October versus 1–19 September; this is not a complete-month comparison." }, { "id": "first-to-latest-full-month", "before": { "start": "2026-07-01", "end": "2026-07-31", "calendarDays": 31, "coverage": { "web": { "start": "2026-07-01", "end": "2026-07-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-07-01", "end": "2026-07-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 2160, "clicks": 39 }, "googleAi": { "impressions": 168 } }, "after": { "start": "2026-09-01", "end": "2026-09-30", "calendarDays": 30, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 4991, "clicks": 146 }, "googleAi": { "impressions": 437 } }, "equalCalendarDayCount": false, "webClicks": { "before": 39, "after": 146, "absoluteChange": 107, "percentChange": 274.35897435897436, "percentChangePerObservedDay": 286.8376068376068, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 2160, "after": 4991, "absoluteChange": 2831, "percentChange": 131.0648148148148, "percentChangePerObservedDay": 138.766975308642, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 168, "after": 437, "absoluteChange": 269, "percentChange": 160.11904761904762, "percentChangePerObservedDay": 168.78968253968253, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "note": "First fully observed Web calendar month versus latest fully observed Web calendar month. Always show both month names and absolute values; do not imply that this is a controlled causal effect." } ], "recommendedComparisonId": "latest-full-month-vs-previous", "featuredComparisonId": "first-to-latest-full-month", "featuredComparisonPolicy": "first-and-latest-complete-web-calendar-months", "id": "jimmy", "domain": "jimmybologna.it", "caseStudy": { "it": "https://www.dogostudio.it/case-studies/jimmy/", "en": "https://www.dogostudio.it/en/work/jimmy/" }, "recentPeriod": { "start": "2026-07-20", "end": "2026-10-19", "webClicks": 330, "webImpressions": 13479, "googleAiImpressions": 1270, "aiIncludedInWebImpressions": true, "aiDerivation": "Native AI report for the stated recent period." }, "selectedWebQueries": [ { "query": "jimmy bologna", "start": "2026-07-20", "end": "2026-10-19", "averagePosition": 2.46, "impressions": 403, "clicks": 39, "branded": true }, { "query": "da jimmy cocktail bar bologna", "start": "2026-07-20", "end": "2026-10-19", "averagePosition": 4.36, "impressions": 223, "clicks": 3, "branded": true }, { "query": "serata erasmus bologna", "start": "2026-07-20", "end": "2026-10-19", "averagePosition": 4.55, "impressions": 31, "clicks": 2, "branded": false } ], "nativeSources": [ { "report": "ai_16m", "archive": "jimmy/ai-16m.zip", "sha256": "8a54afc05e2edb165ea7d65bb4c6c56dd663c320b8c58f6bb56fc79c961313b7", "start": "2026-06-15", "end": "2026-10-19", "clicks": null, "impressions": 1345 }, { "report": "ai_3m", "archive": "jimmy/ai-3m.zip", "sha256": "bad13167fe096c054cc2e67aa9f937d85f3f061103f6286326f2e46a1021972a", "start": "2026-07-20", "end": "2026-10-19", "clicks": null, "impressions": 1270 }, { "report": "web_16m", "archive": "jimmy/performance-16m.zip", "sha256": "e9fd7fa9b8ff3cd063f5d51edd857a259ab310d019cee1b65b7b36c0d8f09980", "start": "2026-06-15", "end": "2026-10-19", "clicks": 367, "impressions": 14857 }, { "report": "web_3m", "archive": "jimmy/performance-3m.zip", "sha256": "648819001a5f505edee0f9420dcedefe80114915aa19c441000ddd87a9bfa625", "start": "2026-07-20", "end": "2026-10-19", "clicks": 330, "impressions": 13479 } ] }, { "name": "Rebel", "property": "https://www.rebelepigenetica.it/", "sourceIds": { "web": "rebel-16m.zip", "googleAi": "rebel-ai-16m.zip", "native3MonthComparison": "rebel-compare.zip" }, "availableHistory": { "web": { "start": "2026-02-10", "end": "2026-10-19", "observedDays": 252, "expectedDays": 252, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-05-18", "end": "2026-10-19", "observedDays": 155, "expectedDays": 155, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "historyTotals": { "webClicks": 362, "webImpressions": 13098, "googleAiImpressions": 466 }, "monthly": [ { "month": "2026-02", "calendarDays": 28, "webClicks": 16, "webImpressions": 236, "googleAiImpressions": null, "partialMonth": true, "coverage": { "web": { "start": "2026-02-10", "end": "2026-02-28", "observedDays": 19, "expectedDays": 28, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true }, "googleAi": { "start": null, "end": null, "observedDays": 0, "expectedDays": 28, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } }, { "month": "2026-03", "calendarDays": 31, "webClicks": 14, "webImpressions": 466, "googleAiImpressions": null, "partialMonth": true, "coverage": { "web": { "start": "2026-03-01", "end": "2026-03-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": null, "end": null, "observedDays": 0, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } }, { "month": "2026-04", "calendarDays": 30, "webClicks": 27, "webImpressions": 556, "googleAiImpressions": null, "partialMonth": true, "coverage": { "web": { "start": "2026-04-01", "end": "2026-04-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": null, "end": null, "observedDays": 0, "expectedDays": 30, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } }, { "month": "2026-05", "calendarDays": 31, "webClicks": 29, "webImpressions": 1322, "googleAiImpressions": 30, "partialMonth": true, "coverage": { "web": { "start": "2026-05-01", "end": "2026-05-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-05-18", "end": "2026-05-31", "observedDays": 14, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } }, { "month": "2026-06", "calendarDays": 30, "webClicks": 57, "webImpressions": 2156, "googleAiImpressions": 66, "partialMonth": false, "coverage": { "web": { "start": "2026-06-01", "end": "2026-06-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-06-01", "end": "2026-06-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-07", "calendarDays": 31, "webClicks": 46, "webImpressions": 2307, "googleAiImpressions": 73, "partialMonth": false, "coverage": { "web": { "start": "2026-07-01", "end": "2026-07-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-07-01", "end": "2026-07-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-08", "calendarDays": 31, "webClicks": 63, "webImpressions": 2439, "googleAiImpressions": 120, "partialMonth": false, "coverage": { "web": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-09", "calendarDays": 30, "webClicks": 75, "webImpressions": 2148, "googleAiImpressions": 100, "partialMonth": false, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0, "partialMonth": false } } }, { "month": "2026-10", "calendarDays": 31, "webClicks": 35, "webImpressions": 1468, "googleAiImpressions": 77, "partialMonth": true, "coverage": { "web": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true }, "googleAi": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true } } } ], "comparisons": [ { "id": "native-3-calendar-months", "before": { "start": "2026-04-20", "end": "2026-07-19", "calendarDays": 91, "coverage": { "web": { "start": "2026-04-20", "end": "2026-07-19", "observedDays": 91, "expectedDays": 91, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-05-18", "end": "2026-07-19", "observedDays": 63, "expectedDays": 91, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 5139, "clicks": 128 }, "googleAi": { "impressions": 140 } }, "after": { "start": "2026-07-20", "end": "2026-10-19", "calendarDays": 92, "coverage": { "web": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 6952, "clicks": 188 }, "googleAi": { "impressions": 326 } }, "equalCalendarDayCount": false, "webClicks": { "before": 128, "after": 188, "absoluteChange": 60, "percentChange": 46.875, "percentChangePerObservedDay": 45.278532608695656, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 5139, "after": 6952, "absoluteChange": 1813, "percentChange": 35.27923720568204, "percentChangePerObservedDay": 33.80881071431592, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 140, "after": 326, "absoluteChange": 186, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "note": "Native GSC last-three-months versus previous-three-months windows. These span 91 and 92 days; use exact dates and label the comparison to the previous three calendar months. Daily-normalised change is provided separately." }, { "id": "equal-92-days", "before": { "start": "2026-04-19", "end": "2026-07-19", "calendarDays": 92, "coverage": { "web": { "start": "2026-04-19", "end": "2026-07-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-05-18", "end": "2026-07-19", "observedDays": 63, "expectedDays": 92, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 5155, "clicks": 128 }, "googleAi": { "impressions": 140 } }, "after": { "start": "2026-07-20", "end": "2026-10-19", "calendarDays": 92, "coverage": { "web": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-07-20", "end": "2026-10-19", "observedDays": 92, "expectedDays": 92, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 6952, "clicks": 188 }, "googleAi": { "impressions": 326 } }, "equalCalendarDayCount": true, "webClicks": { "before": 128, "after": 188, "absoluteChange": 60, "percentChange": 46.875, "percentChangePerObservedDay": 46.87500000000002, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 5155, "after": 6952, "absoluteChange": 1797, "percentChange": 34.85935984481086, "percentChangePerObservedDay": 34.859359844810854, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 140, "after": 326, "absoluteChange": 186, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "note": "Strict adjacent periods of 92 days, derived from the full-history daily CSV; this is an alternative analysis and differs by one baseline day from the native GSC three-month comparison." }, { "id": "latest-full-month-vs-previous", "before": { "start": "2026-08-01", "end": "2026-08-31", "calendarDays": 31, "coverage": { "web": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-08-01", "end": "2026-08-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 2439, "clicks": 63 }, "googleAi": { "impressions": 120 } }, "after": { "start": "2026-09-01", "end": "2026-09-30", "calendarDays": 30, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 2148, "clicks": 75 }, "googleAi": { "impressions": 100 } }, "equalCalendarDayCount": false, "webClicks": { "before": 63, "after": 75, "absoluteChange": 12, "percentChange": 19.047619047619047, "percentChangePerObservedDay": 23.015873015873023, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 2439, "after": 2148, "absoluteChange": -291, "percentChange": -11.931119311193111, "percentChangePerObservedDay": -8.995489954899549, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 120, "after": 100, "absoluteChange": -20, "percentChange": -16.666666666666668, "percentChangePerObservedDay": -13.888888888888884, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "note": "Adjacent complete calendar months, August versus September 2026 (31 versus 30 days). Counts are not extrapolated; the separate per-day percentage adjusts for month length." }, { "id": "latest-matched-month-to-date", "before": { "start": "2026-09-01", "end": "2026-09-19", "calendarDays": 19, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 1368, "clicks": 48 }, "googleAi": { "impressions": 73 } }, "after": { "start": "2026-10-01", "end": "2026-10-19", "calendarDays": 19, "coverage": { "web": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-10-01", "end": "2026-10-19", "observedDays": 19, "expectedDays": 19, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 1468, "clicks": 35 }, "googleAi": { "impressions": 77 } }, "equalCalendarDayCount": true, "webClicks": { "before": 48, "after": 35, "absoluteChange": -13, "percentChange": -27.083333333333332, "percentChangePerObservedDay": -27.083333333333325, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 1368, "after": 1468, "absoluteChange": 100, "percentChange": 7.309941520467836, "percentChangePerObservedDay": 7.309941520467822, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": 73, "after": 77, "absoluteChange": 4, "percentChange": 5.47945205479452, "percentChangePerObservedDay": 5.47945205479452, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "note": "Matched first 19 calendar days of September and October. Useful only when explicitly labelled 1–19 October versus 1–19 September; this is not a complete-month comparison." }, { "id": "first-to-latest-full-month", "before": { "start": "2026-03-01", "end": "2026-03-31", "calendarDays": 31, "coverage": { "web": { "start": "2026-03-01", "end": "2026-03-31", "observedDays": 31, "expectedDays": 31, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": null, "end": null, "observedDays": 0, "expectedDays": 31, "completeWindow": false, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 466, "clicks": 14 }, "googleAi": { "impressions": null } }, "after": { "start": "2026-09-01", "end": "2026-09-30", "calendarDays": 30, "coverage": { "web": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-09-01", "end": "2026-09-30", "observedDays": 30, "expectedDays": 30, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "web": { "impressions": 2148, "clicks": 75 }, "googleAi": { "impressions": 100 } }, "equalCalendarDayCount": false, "webClicks": { "before": 14, "after": 75, "absoluteChange": 61, "percentChange": 435.7142857142857, "percentChangePerObservedDay": 453.57142857142856, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "webImpressions": { "before": 466, "after": 2148, "absoluteChange": 1682, "percentChange": 360.9442060085837, "percentChangePerObservedDay": 376.3090128755364, "eligibleForPercentageClaim": true, "ineligibleReason": null }, "googleAiImpressions": { "before": null, "after": 100, "absoluteChange": null, "percentChange": null, "percentChangePerObservedDay": null, "eligibleForPercentageClaim": false, "ineligibleReason": "incomplete_observation_window" }, "note": "First fully observed Web calendar month versus latest fully observed Web calendar month. Always show both month names and absolute values; do not imply that this is a controlled causal effect." } ], "recommendedComparisonId": "native-3-calendar-months", "featuredComparisonId": "first-to-latest-full-month", "featuredComparisonPolicy": "first-and-latest-complete-web-calendar-months", "id": "rebel", "domain": "rebelepigenetica.it", "caseStudy": { "it": "https://www.dogostudio.it/case-studies/rebel/", "en": "https://www.dogostudio.it/en/work/rebel/" }, "recentPeriod": { "start": "2026-07-20", "end": "2026-10-19", "webClicks": 188, "webImpressions": 6952, "googleAiImpressions": 326, "aiIncludedInWebImpressions": true, "aiDerivation": "Native AI report for the stated recent period." }, "selectedWebQueries": [ { "query": "estetista carmagnola", "start": "2026-07-20", "end": "2026-10-19", "averagePosition": 9.96, "impressions": 690, "clicks": 3, "branded": false }, { "query": "centro estetico carmagnola", "start": "2026-07-20", "end": "2026-10-19", "averagePosition": 10, "impressions": 435, "clicks": 2, "branded": false } ], "nativeSources": [ { "report": "web_16m", "archive": "rebel-16m.zip", "sha256": "4ef96c0daf5e4e1303293725c6f8b08fe28c6f250d5bddc3c4329b3fedc3525d", "start": "2026-02-10", "end": "2026-10-19", "clicks": 362, "impressions": 13098 }, { "report": "web_3m", "archive": "rebel-3m.zip", "sha256": "0d1ef736e6444dd25b9a6612cec455bb749296b2ae39e007f47df1446b2a746f", "start": "2026-07-20", "end": "2026-10-19", "clicks": 188, "impressions": 6952 }, { "report": "ai_16m", "archive": "rebel-ai-16m.zip", "sha256": "d2e1221173ea7f53af2d75dcee7215f9c2606c7c9fcf75ab245b1665ce6a7924", "start": "2026-05-18", "end": "2026-10-19", "clicks": null, "impressions": 466 }, { "report": "ai_3m", "archive": "rebel-ai-3m.zip", "sha256": "b579630c7fe6bbf7465dc0afc3e866c31884db44b37d78590903def57ec272f5", "start": "2026-07-20", "end": "2026-10-19", "clicks": null, "impressions": 326 } ] }, { "name": "THORY Academy", "property": "https://academy.thory-tech.com/", "sourceIds": { "web": "thory-academy/performance-16m.zip", "googleAi": "thory-academy/ai-16m.zip", "native3MonthComparison": "thory-academy/performance-compare3m.zip" }, "availableHistory": { "web": { "start": "2026-04-12", "end": "2026-10-19", "observedDays": 191, "expectedDays": 191, "completeWindow": true, "missingDaysWithinObservedSpan": 0 }, "googleAi": { "start": "2026-05-18", "end": "2026-10-19", "observedDays": 155, "expectedDays": 155, "completeWindow": true, "missingDaysWithinObservedSpan": 0 } }, "historyTotals": { "webClicks": 272, "webImpressions": 8174, "googleAiImpressions": 1150 }, "monthly": [ { "month": "2026-04", "calendarDays": 30, "webClicks": 35, "webImpressions": 946, "googleAiImpressions": null, "partialMonth": true, "coverage": { "web": { "start": "2026-04-12", "end": "2026-04-30", "observedDays": 19, "expectedDays": 30, "completeWindow": false, "missingDaysWithinObservedSpan": 0, "partialMonth": true }, "googleAi": { "start": null, "end": null, "observedDays": 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